I’m a brand marketer who has spent the last few years launching and growing consumer brands in Indonesia. I’m now finishing a Master’s in Integrated Marketing at NYU, graduating December 2026.
At Wings Group, a major Indonesian CPG company, I was Assistant Brand Manager for fabric and home care brands SoSoft and Supersol. I worked on the launch of SoSoft Double Sachet, which reached 33% of brand revenue within 7 months, and led on-ground activations that drove 55% YoY growth. At HMNS, an Indonesian fragrance brand, I led the launch of Body of Humans, which sold 400+ units in its first 24 hours, and ran HMNS Day across 9 cities. Earlier, I interned at Unilever on Axe and Rexona Men, and at Ruangguru on brand partnerships with Canon and Post-it.
In New York, I ran organic social for Entrepreneurs of Tomorrow, growing monthly Instagram views from 6,800 to 57,000 in 3 months, and worked on a Brooklyn Nets x Luckin Coffee partnership strategy through NYU.
I’m looking for brand marketing, campaign, or partnership roles at consumer, sports, or gaming brands. I’m moving back to Jakarta in January 2027 and am comfortable working across US and APAC time zones.
Indonesia