Joi Branch

Manage social media platforms and campaigns, aligning brand messaging across channels. Implemented paid advertising on Instagram and Facebook, achieving a 63% ROI.

Develop and execute integrated marketing strategies for clients across diverse markets. Manage social media and campaigns, leveraging data to inform recommendations.

Develop and execute integrated PR, digital marketing, social media, and brand strategies for diverse clients. Manage campaigns and leverage data to optimize content and marketing programs.

Served as corporate marketing liaison for 11 local restoration brands, coordinating projects and reporting. Partnered with corporate teams and local brands to support strategic initiatives.

Developed marketing channels to reach facility directors, supported sales through event coordination, and revitalized newsletter and email signatures. Evaluated SEO and paid search opportunities.

Spearheaded lead-generation initiatives, increasing qualified prospects by 20% and supporting brand launches. Partnered with creative teams to create content for SEO and social media.

Developed a unified communications strategy and plan, collaborating with product owners and Corporate Communications. Supported roadshow delivery and contributed to increased event attendance.

Collaborated on production of a nationally broadcast virtual event featuring 50 stories from civil rights leaders. Managed run of show and partnered with presenters to develop stories.

Managed corporate social media strategy, growing Twitter following 338% and LinkedIn following 99%. Served as internal brand voice and created the 'Let's Talk' web series.

Oversaw branding, outreach, website development, pricing strategy, and social media marketing. Contributed to a 30% increase in sales and 40% growth in business pipeline.

Co-managed production and execution of the National Black MBA Conference in Orlando. Developed digital content storylines and campaigns that increased social engagement.

Developed marketing and social media strategy, press materials, and an experiential influencer launch. Increased Instagram followers by 41%.

Pursued a Master of Business Administration with a focus on Marketing.

Earned a Bachelor of Arts in Communications.