Joe Szejk
@joeszejk
Senior brand and creative leader building brand systems, messaging governance, and high-performing teams.
United StatesWhat I'm looking for
I’m a senior brand and creative leader with 20+ years building brand operating systems, messaging governance frameworks, and high-performing teams from scratch—inside regulated, compliance-driven industries. I take a player-coach approach and stay in the work alongside my team.
As Senior Director of Brand & Creative (Official Title: Copy Chief) at Physicians Mutual, I built and implemented an enterprise brand operating system, including integrated messaging governance and activation across multiple product lines and distribution channels. I authored corporate strategy adopted by senior leadership and presented to President's Council and the board of directors.
I lead campaign and creative execution end-to-end, from concept through production—delivering measurable results like +30% web leads and +40% phone leads versus control. I also developed editorial strategy and engagement tracking for a monthly newsletter reaching 600,000 subscribers, with attributable sales reporting and 98% positive response.
Earlier, as Senior Market & Corporate Creative leader at Mutual of Omaha, I drove senior market creative development (60% of annual new business), led the company’s first logo rebrand in 80 years, and built consumer segmentation and sales enablement materials. Before that, I held VP and admissions leadership roles, including full P&L responsibility and sustained enrollment growth.
Experience
Work history, roles, and key accomplishments
PCSenior Director, Brand & Creative
Physicians Mutual Insurance Company
Jan 2021 - Present (5 years 3 months)
Built and implemented an enterprise brand operating system, including integrated messaging governance and activation across product lines and channels. Led integrated dental DRTV campaign performance (30% more web leads, 40% more phone leads vs. control) and developed executive-ready strategy materials adopted by senior leadership.
MOLed creative development for the senior market segment, driving 60% of annual new business, and directed the company’s first logo rebrand in 80 years. Built consumer segmentation tools and executed cross-product integrated campaigns across multiple lines including Medicare Supplement, Medicare Advantage, and Part D.
Strategic Account Manager
ZaissCo
Jan 2013 - Jan 2014 (1 year)
Developed integrated marketing strategies for education, mortgage, and retail clients, writing briefs and directing creative through execution. Managed client relationships end-to-end from strategy to delivery.
CMVP Enrollment & Marketing
College of St. Mary
Jan 2008 - Jan 2012 (4 years)
Led a team of 12 with full P&L responsibility for a $500,000 annual marketing budget, increasing student enrollment by 16% while maintaining a flat discount rate. Grew annual operating budget from $16M to $18M and tripled Iowa market share in two years while doubling Latina enrollment over three years.
WUAssistant Director of Admissions
Wheeling Jesuit University
Jan 2004 - Jan 2008 (4 years)
Improved territory performance by 19% through targeted communications and relationship-building. Used data analysis to identify key demographic segments and developed creative recruitment marketing materials.
Education
Degrees, certifications, and relevant coursework
CPCalifornia University of Pennsylvania
Master of Arts, English (American Literature)
Completed a Master of Arts in English with a focus on American literature.
CPCalifornia University of Pennsylvania
Bachelor of Arts, English
Completed a Bachelor of Arts in English.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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