Open to opportunities

Lauren Migliore

@laurenmigliore

Message

Senior brand & creative messaging leader translating complex science into compelling, compliant stories.

United States

Message

What I'm looking for

I’m looking to lead senior brand messaging and creative direction in healthcare or mission-driven categories—building voice systems, campaigns, and compliant claims. I want a team that values cross-functional collaboration, smart workflows (including AI), and measurable impact.

I translate neuroscience and clinical complexity into articles, campaigns, and claims people actually want to pick up—and remember. After fourteen years, the instinct is still the same: figure out the story that matters and make it stick.

Across healthcare, medical, B2B, and consumer brands, I lead positioning, messaging, operations, and creative development that helps teams say what they mean—and mean something when they say it. I build brand voice systems, governance, and audience journey clarity so every channel sounds consistent and intentional.

Most recently, as Senior Brand + Creative Messaging Lead, I defined a company-wide messaging framework for a rebrand that drove a 38% share of voice and a 26% brand lift, and earned a 2025 MarCom Gold Award. I also led messaging for a full website redesign and booking-platform launch, lifting engagement 77% and click-through rate by 38%, while creating a core claims library and AI-assisted workflows that accelerated delivery without compromising brand or regulatory standards.

Before that, I founded and ran a healthcare-focused creative consultancy, stepping in when positioning was unclear and building the strategy and messaging to fix it. I directed integrated campaigns across digital, CRM, social, video, and sales enablement, and I’ve also served as Content Editorial Director + Senior Writer—scaling brand voice, governance, and content from Southern California roots to a five-market national presence.

Experience

Work history, roles, and key accomplishments

Senior Brand Messaging Lead

Ideal Image

Sep 2024 - Feb 2026 (1 year 5 months)

Defined the brand voice and built the messaging framework for a company-wide rebrand, driving 38% share of voice and 26% brand lift (2025 MarCom Gold Award). Led messaging strategy for a website redesign and booking-platform launch, increasing engagement by 77% and click-through rate by 38%.

Brand Voice Messaging Strategy Messaging Frameworks Website Redesign Copywriting

Content Editorial Dir + Senior Writer

Truss Creative

Oct 2019 - Dec 2024 (5 years 2 months)

Led positioning, voice, governance, and content to grow Thomas James Homes from a Southern California brand into a five-market national one. Directed strategy, messaging, and campaigns for homebuilding, FinTech, and CPG clients from annual market planning through launch.

Content Strategy Positioning Brand Voice Governance Editorial Direction Campaign Development Messaging Strategy Market Planning

Founder + Creative Director

Harvlo, Inc.

Feb 2015 - Dec 2024 (9 years 10 months)

Ran a creative consultancy serving healthcare, biotech, medical device, B2B, and consumer clients, building positioning and messaging where it was unclear. Directed integrated campaigns across digital, CRM, social, video, and sales enablement, including work for Gilead Sciences, Masimo, Kerr Dental, and DryBar.

Positioning Messaging Platforms Brand Voice Systems Creative Direction Integrated Campaigns CRM Strategy Digital Strategy Campaigns Sales Enablement New Business Pitches Strategy Workshops

Freelance HCP + DTC Senior Copywriter

Revance, Inc.

Sep 2022 - Apr 2024 (1 year 7 months)

Owned HCP and consumer messaging for RHA® Collection, DAXXIFY®, and Revance Aesthetics across aesthetic and therapeutic indications. Developed go-to-market and launch campaigns across digital, social, print, and HCP training, and supported MLR review to turn clinical data into compliant claims.

Go To Market Digital Campaigns Campaigns Print Communications MLR Review Medical Communications

Copy Supervisor

Square 1 Partners

Aug 2018 - Oct 2019 (1 year 2 months)

Led copy and creative for biotech and ophthalmology accounts, from campaign strategy through final execution. Owned content strategy and messaging for PanOptix and Alcon’s first HCP CRM portal, aligning UX, clinical claims, and patient/customer communications.

Campaign Strategy Copywriting Content Strategy Messaging UX Writing HCP CRM Portal Messaging Patient Communication