Joel Mejias

I've led creative direction and brand transformation at 1/ST, shaping cohesive experiences for Gulfstream Park, Santa Anita Park, Pegasus World Cup, Preakness Stakes, and 1/ST Experience.

I direct work from strategy and concept through production and on-site execution, spanning national NBC, ESPN, and Univision campaigns, digital experiences, environmental branding, broadcast graphics, and live events. My work has helped redefine 1/ST's creative identity and earned multiple Webby Awards for digital experience.

I bring more than 25 years of multidisciplinary experience across the U.S., Europe, and Latin America, including work with NBC Telemundo, Univision Networks, All Florida Paper, and DPI Creative. I've built brands, campaigns, applications, motion graphics, 3D work, websites, interactive installations, and retail products.

I'm committed to collaborative teams, experimentation, and continuous learning. I integrate Midjourney, Runway, Firefly, Sora, Stable Diffusion, Unreal Engine, and Cinema 4D/Redshift into creative workflows to bridge design, technology, and business strategy.