Open to opportunities

Media Essentials User

@mediaessentialsuser

Message

Creative director specializing in brand systems and AI-augmented strategies.

United States

Message

What I'm looking for

I seek opportunities that foster creativity, innovation, and collaboration, with a focus on impactful brand storytelling.

With over 20 years of experience in the creative industry, I have dedicated my career to building brand ecosystems and immersive experiences that resonate with audiences. As the founder of Media Essentials, I have successfully led high-performance creative teams and developed omni-channel strategies for Fortune 500 companies and cultural brands. My expertise lies in transforming complex brand narratives into scalable systems, utilizing AI-integrated storytelling platforms that drive measurable engagement.

Throughout my career, I have directed creative strategies for notable firms such as Lord Abbett, where I managed cross-functional creative operations and developed innovative workflows that significantly reduced delivery times. My work has included creating performance-driven content architectures and interactive installations that enhance brand visibility and engagement. I thrive on mentoring teams and fostering a collaborative environment that encourages creativity and innovation.

Experience

Work history, roles, and key accomplishments

Current

Founder & Principal

Current

Media Essentials

Jan 2002 - Present (24 years 5 months)

Founded a boutique creative consultancy specializing in brand transformation and experience design. Delivered strategy and production for interactive workplace signage, immersive installations, and omni-channel campaigns.

Experience Design Interactive Installations AI Augmented Production

Creative Director

Lord Abbett & Co. LLC

Jan 2011 - Jan 2025 (14 years)

Directed creative strategy for a global financial firm's institutional and retail platforms, including experiential campaigns. Reduced delivery time by 30% using AI-enhanced workflows.

Creative Strategy Design Systems Cross Functional Creative Operations

Senior Multimedia Designer

TransPerfect

Jan 2009 - Jan 2020 (11 years)

Directed multimedia production for global campaigns across regulated markets. Streamlined localization workflows and reduced production timelines by 30% through automation and creative operations.

Campaigns Production Timeline Reduction Automation

Lead Multimedia Specialist

Facebook (Meta)

Jan 2016 - Jan 2018 (2 years)

Produced high-performing digital content with Meta's Creative Shop for major brands. Accelerated campaign delivery timelines by 30% via sprint-style production aligned with brand and platform goals.

Content Production Creative Shop Collaboration Campaign Acceleration Sprint Style Production Platform Native Creative Strategies Video Content

Education

Degrees, certifications, and relevant coursework

SUNY Empire State College

Bachelor’s Degree, New Media & Marketing

Grade: 3.97

Completed a Bachelor's Degree in New Media & Marketing, focusing on the intersection of technology and communication. Coursework included Macroecono mics, Narrative Systems, and Digital Design, providing a comprehensive understanding of modern media landscapes.