Open to opportunities

LV Branding

@lvbranding

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I build brand systems, digital experiences, and multimedia campaigns that connect strategy to large-scale execution.

United States

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What I'm looking for

I'm looking to lead brand, digital experience, and multimedia initiatives where I can align business strategy, creative systems, technology, and multidisciplinary teams to deliver meaningful large-scale outcomes.

I lead LV Branding, a strategy-driven creative and brand systems consultancy serving businesses, organizations, founders, and community initiatives across branding, marketing, digital experience, and multimedia production.

I've built brands, campaigns, digital platforms, film, photography, and live experiences for organizations including HP, HPE, Shell, Motiva, Memorial Hermann, Baylor Medicine, Port Houston, Kellogg's, Levi's, BlackBerry, and DIRECTV.

Previously, I built and directed Createl, an integrated advertising, branding, marketing, and production company that sustained approximately 100 employees. Across my career, I've led more than 300 professionals and managed seven-figure budgets for initiatives with nine-figure program budgets.

I bring bilingual creative leadership to complex work spanning brand strategy, UX/UI, web applications, AI-enabled creative systems, audiovisual production, and large-scale events. I enjoy turning ambitious ideas into clear, cohesive experiences across channels and audiences.

Experience

Work history, roles, and key accomplishments

Current

Founder, CEO & Chief Creative Officer

Current

LV Branding

Jan 2020 - Present (6 years 8 months)

Leads a strategy-driven creative and brand systems consultancy serving businesses, organizations, founders, and community initiatives across branding, marketing, digital experience, and multimedia production. Advises executive stakeholders on positioning, brand architecture, and implementation systems.

Brand Strategy Digital Experience Multimedia Production AI Creative Systems UI UX Web Platform Commercial Photography Film Post production AV Live Events

Art Director

Adcetera

Jan 2018 - Dec 2020 (2 years 11 months)

Developed concepts and visual direction for integrated brand and marketing initiatives across healthcare, technology, energy, public-sector, port, real-estate, and consumer accounts. Created campaign ideas, layouts, commercial photography, storyboards, 3D prototypes, motion concepts, and video content.

Art Direction Branding Marketing Commercial Photography Storyboarding 3D Prototyping Motion Graphics Video Production

Multimedia Production Director & Art Director

UHI Cosmetics

Jan 2016 - Dec 2018 (2 years 11 months)

Led brand creation and multimedia production for beauty and cosmetics portfolios distributed globally. Directed naming, identity, packaging, retail concepts, campaign messaging, commercial photography, video production, catalogs, ecommerce assets, and social content.

Brand Development Multimedia Production Packaging Design 3D Visualization Commercial Photography Video Production Ecommerce Social Content

Chief Executive Officer & Creative Director

Createl

Jan 2001 - Dec 2014 (13 years 11 months)

Built and directed an integrated advertising, branding, marketing, and production company sustaining approximately 100 employees. Managed seven-figure budgets and led major corporate initiatives with nine-figure program budgets, including a Takeda campaign across nine cities and two countries.

Advertising Branding Marketing Production Event Production Budget Management Team Leadership Client Management