Jochebed Ogbemudia - Email Marketing & Lifecycle Automation - Freelance | Himalayas
Jochebed OgbemudiaJO
Open to opportunities

Jochebed Ogbemudia

@jochebedogbemudia

Self-taught retention marketing specialist with a passion for customer journeys.

Nigeria
Message

What I'm looking for

I am looking for a role that values creativity and strategic thinking, where I can further develop my skills in email marketing and customer engagement.

I am a self-taught retention marketing specialist with a proven track record in designing and optimizing lifecycle flows using Klaviyo. My expertise lies in creating email campaigns that not only drive sales but also enhance customer experiences. I focus on crafting meaningful customer journeys that increase repeat purchase rates and lifetime value, ensuring that every email is backed by a solid strategy.

Throughout my career, I have successfully built and launched various email flows, including welcome and post-purchase sequences. My approach combines segmentation, automation logic, and A/B testing to create personalized and timely communications that resonate with customers. I believe in the power of effective messaging and design to foster trust and loyalty, ultimately leading to higher email-attributed revenue.

Experience

Work history, roles, and key accomplishments

FR
Current

Email Marketing & Lifecycle Automation

Freelance

Jan 2024 - Present (1 year 6 months)

Built and launched a 6-email Welcome Flow introducing brand story, product benefits, testimonials, exclusive offers, and product catalogs. Designed a 6-email Post-Purchase Flow covering order confirmation, usage guides, cross-sells, testimonials, loyalty incentives, and review requests.

Education

Degrees, certifications, and relevant coursework

DW

Digital Witch

Certificate, IT Support

Completed a certificate program in IT Support.

SE

Self-Taught

Self-Taught, Email Marketing

Acquired expertise in email marketing through extensive self-study, utilizing Klaviyo Help Docs, YouTube deep dives, and engagement with email marketing communities. Focused on mastering Klaviyo automation and customer lifecycle strategies.

F(

Federal University of Petroleum Resources, Effurun (FUPRE)

Bachelor of Engineering, Mechanical Engineering

Pursued a Bachelor of Engineering degree with a specialization in Mechanical Engineering.

Tech stack

Software and tools used professionally

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