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Joanna AriasJA
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Joanna Arias

@joannaarias

Marketing strategist who shaped Basic Magazine’s digital content strategy and averaged 500+ impressions per Instagram post.

United States
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At Basic Magazine, I researched emerging fashion designers, artists, and global trends to inform digital content strategy. I published Instagram content and tracked post performance, averaging over 500 impressions per post.

As a Marketing Intern, I used Trello to plan posts and created covers and videos with Canva, Adobe Illustrator, and CapCut. I also wrote editorial-style captions to support the magazine’s brand identity.

At Anderson Group Public Relations, I researched creators and analyzed engagement, audience demographics, and content trends for client campaign recommendations. I also maintained project dashboards, drafted media pitches, and created press kits and EPKs.

Experience

Work history, roles, and key accomplishments

Education

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California State University, Northridge logoCN

California State University, Northridge

Bachelor of Science, Business Marketing

Pursuing a Bachelor of Science in Business Marketing with relevant coursework in Digital Marketing, Market Research, and Marketing Advertising.

Korea University logoKU

Korea University

Study Abroad, International Marketing

2024 - 2025

Activities and societies: Led a behavioral research project; conducted professional interview with Jae Choi, COO of Xpanner.

Study Abroad program in International Marketing, including coursework in International Marketing, International Business, Consumer Behavior, and Presenting Global Trends. Led a behavioral research project and gained firsthand experience in East Asian business dynamics.

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