On Instagram, I build and manage a digital content account that has grown to 38K+ followers and achieved over 1M impressions. I develop content strategies informed by platform trends and audience insights, then analyze performance to improve reach and engagement.
At Surge for Water, I led Instagram content development using Canva and CapCut, driving a 5.38% increase in engagement. I also wrote social media copy for Instagram, LinkedIn, and Facebook.
For Surge for Water’s annual fundraising gala, I executed sponsor outreach that secured 100+ in-kind silent auction contributions and delivered a 24.22% year-over-year increase. I also designed branded email templates in MailChimp for fundraising and supporter communications.
As Vice President of Promotions for DePaul PRSSA Chapter, I led visual branding and managed the chapter’s social media presence. I also co-directed promotions for the 2025 PRSSA Midwest District Conference, where the campaign gained 200+ followers.

