Jiayi QJQ
Open to opportunities

Jiayi Q

@jiayiq

Data-driven analyst passionate about optimizing marketing campaigns and insights.

United States

What I'm looking for

I am looking for a role that values data-driven decision-making and offers opportunities for professional growth.

As a data-driven analyst with a dual degree in Data Science and Economics from the University of California, Berkeley, I thrive on transforming complex data into actionable insights. My experience at Freeman, a leading event marketing provider, has honed my skills in campaign optimization and digital reporting. I have successfully designed and executed surveys, collaborated with cross-functional teams, and created impactful dashboards using Power BI and Excel to enhance engagement and pipeline performance.

In my role as an Undergraduate Researcher at KQED, I partnered with journalists to analyze and visualize data on abnormal deaths in California's carceral system. Utilizing tools like R, Pandas, and QGIS, I communicated complex statistical findings in an accessible manner, contributing to compelling storytelling. My internship at Ernst & Young further solidified my analytical capabilities, where I prioritized features that significantly reduced user input time, demonstrating my ability to align stakeholder needs with data-driven solutions.

Experience

Work history, roles, and key accomplishments

FR
Current

Marketing Campaign Analyst

Freeman

Jul 2023 - Present (1 year 10 months)

Supported integrated trade shows and event marketing campaigns, optimizing engagement and pipeline impact. Designed surveys and created dashboards in Power BI and Excel to deliver actionable insights on campaign effectiveness. Collaborated with teams to track performance and improve data collection quality.

KQ

Data Visualization Researcher

KQED

Sep 2023 - Nov 2023 (2 months)

Partnered with journalists to analyze abnormal deaths in California's carceral system using R and QGIS. Created visualizations to support editorial clarity and public understanding, communicating complex findings effectively.

EY

Tech Consulting Intern

Ernst & Young

Jun 2022 - Aug 2022 (2 months)

Prioritized key review features, resulting in a 33% reduction in user input and data retrieval time. Reported demand accuracy and trend analysis to align stakeholders and drive financial projections.

Education

Degrees, certifications, and relevant coursework

University of California, Berkeley logoUB

University of California, Berkeley

Bachelor of Data Science, Data Science

University of California, Berkeley logoUB

University of California, Berkeley

Bachelor of Economics, Economics

University of California, Berkeley logoUB

University of California, Berkeley

Minor in Computer Science, Computer Science

Tech stack

Software and tools used professionally

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Jiayi Q - Marketing Campaign Analyst - Freeman | Himalayas