Jiayi Q
@jiayiq
Data-driven analyst passionate about optimizing marketing campaigns and insights.
What I'm looking for
As a data-driven analyst with a dual degree in Data Science and Economics from the University of California, Berkeley, I thrive on transforming complex data into actionable insights. My experience at Freeman, a leading event marketing provider, has honed my skills in campaign optimization and digital reporting. I have successfully designed and executed surveys, collaborated with cross-functional teams, and created impactful dashboards using Power BI and Excel to enhance engagement and pipeline performance.
In my role as an Undergraduate Researcher at KQED, I partnered with journalists to analyze and visualize data on abnormal deaths in California's carceral system. Utilizing tools like R, Pandas, and QGIS, I communicated complex statistical findings in an accessible manner, contributing to compelling storytelling. My internship at Ernst & Young further solidified my analytical capabilities, where I prioritized features that significantly reduced user input time, demonstrating my ability to align stakeholder needs with data-driven solutions.
Experience
Work history, roles, and key accomplishments
Marketing Campaign Analyst
Freeman
Jul 2023 - Present (1 year 10 months)
Supported integrated trade shows and event marketing campaigns, optimizing engagement and pipeline impact. Designed surveys and created dashboards in Power BI and Excel to deliver actionable insights on campaign effectiveness. Collaborated with teams to track performance and improve data collection quality.
Data Visualization Researcher
KQED
Sep 2023 - Nov 2023 (2 months)
Partnered with journalists to analyze abnormal deaths in California's carceral system using R and QGIS. Created visualizations to support editorial clarity and public understanding, communicating complex findings effectively.
Tech Consulting Intern
Ernst & Young
Jun 2022 - Aug 2022 (2 months)
Prioritized key review features, resulting in a 33% reduction in user input and data retrieval time. Reported demand accuracy and trend analysis to align stakeholders and drive financial projections.
Education
Degrees, certifications, and relevant coursework
University of California, Berkeley
Bachelor of Data Science, Data Science
University of California, Berkeley
Bachelor of Economics, Economics
University of California, Berkeley
Minor in Computer Science, Computer Science
Availability
Location
Authorized to work in
Job categories
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