Tanvi Chandpurkar

Spearheaded creative direction across digital and social channels, establishing a cohesive visual identity system adopted company-wide within 60 days. Managed and mentored a cross-functional design team, increasing on-time creative delivery rate to 95%+ and improving engagement rate by 35% QoQ.

Pioneered the brand's shift from offline to digital marketing, driving a 25% increase in repeat purchases and a 15% rise in Average Order Value. Produced a flagship bridal collection campaign generating 300+ media mentions and reaching 50,000+ unique viewers.

Launched 5 targeted Instagram and Pinterest campaigns in Q3 2023, driving a 30% spike in web traffic and a 15% increase in online sales. Refreshed the brand's visual identity based on market research and managed end-to-end project timelines for 10+ simultaneous design initiatives.

Originated 12+ jewellery concepts translated into commercially viable, production-ready pieces for retail launch. Collaborated with master artisans to develop functional prototypes and conducted trend and market analysis informing marketing campaign directions.

Contributed to export-ready collection design for international e-commerce platforms serving UK, US, and EU markets. Applied sustainable design principles and ethical sourcing methodologies across the product development pipeline.

Currently completing an MSc in International Business Management at Coventry University, UK, expected to finish in 2026.

Earned a Bachelor of Design in Jewellery Design from the National Institute of Fashion Technology, Patna, from 2019 to 2023.