Open to opportunities

Jess Ward

@jessward

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Pragmatic and resourceful Automation specialist with 7 years experience.

United Kingdom

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What I'm looking for

I am eager to tackle new challenges and contribute to a passionate team.

I am an Automation Specialist with over seven years of experience in marketing automation and campaign management across various sectors, including B2B, Retail, and Charity. Currently, I serve as a Senior Marketing Automation Specialist at IRIS Software Group, where I focus on strategic initiatives to enhance our Marketing Technology stack. My role involves integrating new software, managing projects, and building key dashboards within Salesforce, which has significantly improved reporting capabilities for our marketing teams.

Throughout my career, I have successfully managed multiple projects, including the implementation of new chatbots and the integration of acquisitions into our core tech stack. My proactive approach has led to key achievements, such as training team members to enhance their productivity and supporting stakeholders during challenging conversations. I am passionate about leveraging technology to drive marketing success and am always looking for ways to improve processes and outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Automation Specialist

Current

IRIS Software Group

Oct 2023 - Present (1 year 9 months)

Focused on strategic initiatives to improve the Marketing Technology stack, including new software integration, M&A, and platform improvements within Marketo and Salesforce. Built and maintained key dashboards for Marketing teams within Salesforce, serving as a go-to for reporting requests. Managed several concurrent projects including personas, segmentation, and M&A integration.

Marketo Salesforce Marketing Technology Software Integration M&A Reporting Project Management Demand Generation

Marketing Automation Specialist

IRIS Software Group

Jul 2022 - Oct 2023 (1 year 3 months)

Worked alongside sectors as a point-of-call specialist for all automation queries, guiding them with best practice and platform utilization. Managed HCM Business-as-usual tasks, focusing on delivery and improvement of marketing automation, including webinar, email, and nurture programs. Proactively improved processes with projects such as phone normalization and ongoing data quality initiatives.

Marketing Automation Marketo Email Marketing Nurture Programs Stakeholder Management Process Improvement Data Quality

Marketing Campaigns Manager

The Access Group

Aug 2021 - Jul 2022 (11 months)

Managed multi-channel marketing campaigns for HR, Payroll, and Learning software, focusing on enterprise-level customers. Supported teams with new ways of working and provided Marketo support and optimization. Developed unique automation journeys, focusing on utilizing gated and ungated content.

Multi channel Marketing Campaign Management Marketo HR Software Payroll Software Content Marketing Automated Journeys

Education

Degrees, certifications, and relevant coursework

Oxford College of Marketing

Diploma in Professional Marketing, Professional Marketing

Grade: Merit

Achieved a Merit in the Diploma in Professional Marketing, CIM Level 6, focusing on advanced marketing strategies and professional practices.

De Montfort University

BA (Hons), Marketing Media & Communication

Grade: 1st Class Honours

Graduated with First Class Honours in Marketing Media & Communication, gaining a comprehensive understanding of marketing principles, media strategies, and communication techniques.