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JW@jessward
Pragmatic and resourceful Automation specialist with 7 years experience.
United KingdomI am an Automation Specialist with over seven years of experience in marketing automation and campaign management across various sectors, including B2B, Retail, and Charity. Currently, I serve as a Senior Marketing Automation Specialist at IRIS Software Group, where I focus on strategic initiatives to enhance our Marketing Technology stack. My role involves integrating new software, managing projects, and building key dashboards within Salesforce, which has significantly improved reporting capabilities for our marketing teams.
Throughout my career, I have successfully managed multiple projects, including the implementation of new chatbots and the integration of acquisitions into our core tech stack. My proactive approach has led to key achievements, such as training team members to enhance their productivity and supporting stakeholders during challenging conversations. I am passionate about leveraging technology to drive marketing success and am always looking for ways to improve processes and outcomes.
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Work history, roles, and key accomplishments
IRIS Software Group
Oct 2023 - Present (2 years 1 month)
Focused on strategic initiatives to improve the Marketing Technology stack, including new software integration, M&A, and platform improvements within Marketo and Salesforce. Built and maintained key dashboards for Marketing teams within Salesforce, serving as a go-to for reporting requests. Managed several concurrent projects including personas, segmentation, and M&A integration.
IRIS Software Group
Jul 2022 - Oct 2023 (1 year 3 months)
Worked alongside sectors as a point-of-call specialist for all automation queries, guiding them with best practice and platform utilization. Managed HCM Business-as-usual tasks, focusing on delivery and improvement of marketing automation, including webinar, email, and nurture programs. Proactively improved processes with projects such as phone normalization and ongoing data quality initiatives.
The Access Group
Aug 2021 - Jul 2022 (11 months)
Managed multi-channel marketing campaigns for HR, Payroll, and Learning software, focusing on enterprise-level customers. Supported teams with new ways of working and provided Marketo support and optimization. Developed unique automation journeys, focusing on utilizing gated and ungated content.
Degrees, certifications, and relevant coursework
Diploma in Professional Marketing, Professional Marketing
Grade: Merit
Achieved a Merit in the Diploma in Professional Marketing, CIM Level 6, focusing on advanced marketing strategies and professional practices.
BA (Hons), Marketing Media & Communication
Grade: 1st Class Honours
Graduated with First Class Honours in Marketing Media & Communication, gaining a comprehensive understanding of marketing principles, media strategies, and communication techniques.
Software and tools used professionally
United KingdomYou can contact Jess and 90k+ other talented remote workers on Himalayas.
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