At Digital First Marketing Group, I lead an 18-person content department serving 50 clients across insurance, pharmaceutical, FMCG, industrial and public-sector categories. I’m integrating content and studio teams into a 25-person delivery unit through product archetypes, triage, staffing and pricing models.
I turn audience research into communication that performs: for Dr. Max, I co-led a product communication system now used across 17 European markets; for Generali, our edutainment programme reached 47.7% educational takeaway against a 21% benchmark while reducing production cost per asset by 29%. My production background in directing, editing, motion design and scriptwriting means I build concepts that work from strategy through finished asset.
