Jessica McEwen

I’m a Digital Marketing & Marketing Automation Team Lead with 7+ years of marketing experience, including several years specialising in digital, CRM, marketing automation and customer lifecycle marketing. I currently lead digital and database marketing across an APAC portfolio, working across multiple markets and brands.

My core expertise includes Salesforce Marketing Cloud, Salesforce Service Cloud, HubSpot, CRM strategy, customer journey optimisation, email marketing automation, database management, Meta Business and Meta Ads, GA4, Google Tag Manager, Looker Studio, SEO and WordPress.

I enjoy working at the intersection of marketing, technology and data—turning customer data into actionable campaigns, building automated journeys, improving digital experiences and using analytics to understand what is driving performance. I have experience working across the full campaign lifecycle, from strategy and audience segmentation through to execution, tracking, reporting and optimisation.

Some of my recent work has included managing Salesforce Marketing Cloud implementations and IP warming, developing automated customer journeys, improving CRM data processes, managing Meta Business and advertising infrastructure, building reporting dashboards, and supporting digital strategy across multiple APAC markets.

I’m particularly interested in remote, part-time and project-based opportunities where I can bring specialist expertise to growing businesses without requiring a full-time resource. I’m open to supporting marketing teams, agencies and businesses with marketing automation, CRM, paid media, digital strategy, campaign execution, analytics and ongoing optimisation.

I’m naturally curious, analytical and hands-on, and I enjoy solving marketing problems, improving processes and finding practical ways to make digital marketing more efficient and effective.