Renan Balatbat
@renanbalatbat
Digital marketing operations specialist bridging marketing and technology through data.
PhilippinesWhat I'm looking for
I bridge marketing and technology to turn fragmented processes into scalable systems. I’m driven by solving complex challenges around data accuracy, automation, and platform integration—so teams can rely on clean, timely lead delivery and data-driven decision-making.
In Digital Marketing Operations, I execute end-to-end lead generation campaigns across multiple platforms, implement and optimize marketing automation integrations (Convertr, Marketo, Eloqua, HubSpot, and Pardot), and configure data delivery methods through API integrations, CRM sync, and CSV batch uploads. I diagnose and resolve campaign and lead delivery issues, improve delivery success rates by 25%, and maintain ongoing data upkeep with mapping/validation to ensure 100% data capture and proper lead routing.
Experience
Work history, roles, and key accomplishments
Campaign Setup Specialist
Demand Science Team, Inc.
Jun 2022 - Jun 2026 (4 years)
Executed end-to-end lead generation campaign setup across multiple platforms, ensuring accurate configuration and on-time delivery of leads. Implemented and optimized marketing automation integrations (Convertr, Marketo, Eloqua, HubSpot, Pardot) and maintained high data accuracy through CRM/data field mapping and scheduled data updates.
Generated and verified client presentation data by constructing datasets from raw responses and questionnaires. Produced Excel tabulations and SPSS outputs, and performed daily/monthly/quarterly/yearly data updates.
Developed and maintained databases and demographics for healthcare providers across various U.S. states. Updated provider contracts and maintained state-specific contract instructions to support compliance with fee schedules.
Education
Degrees, certifications, and relevant coursework
Trinity University of Asia
Bachelor of Science in Information Technology, Information Technology
2009 - 2015
Earned a Bachelor of Science in Information Technology at Trinity University of Asia from March 2009 to March 2015.
Availability
Location
PhilippinesAuthorized to work in
Job categories
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