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Jessica McDaniel

@jessicamcdaniel

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I build SEO and AI visibility programs that turn authoritative content into sustained organic growth.

United States

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What I'm looking for

I'm looking to lead AI visibility strategy at a company that treats AI-driven discovery as a core business problem, using SEO, GEO, AEO, technical optimization, and authoritative content to build sustainable growth.

I've built SEO and content programs at Tanium and SolarWinds that turn emerging search opportunities into measurable organic growth. At Tanium, I established the organization's first SEO program and increased organic impressions 400% within six months.

I translate GEO, AEO, and AI-search shifts into scalable content strategy, including AI-assisted workflows that increased optimized weekly publishing fivefold. My work helped Tanium improve from #8 to #4 in competitive share of voice for priority AI visibility queries within three months and drove double-digit QoQ growth in Google AI Overview placements for two consecutive years.

At SolarWinds, I owned corporate SEO and content marketing, increasing organic traffic 38% YoY and improving page-one keyword rankings 28%. I also led a content center of excellence producing 300+ assets per month, reduced content SLA by two weeks, and improved top-of-funnel conversion 43% YoY.

I’m looking to lead AI visibility work where it is treated as a core business problem, combining technical SEO, citation-ready content, and first-mover authority to shape how brands are discovered.

Experience

Work history, roles, and key accomplishments

Content Marketing Manager

Tanium

Jan 2023 - Jan 2026 (3 years)

Established the organization's first SEO program, achieving a 400% increase in organic impressions within six months. Championed GEO and AEO best practices, architected AI-assisted content workflows, and led technical SEO and international localization efforts.

Content Marketing Manager

SolarWinds

Jan 2017 - Jan 2023 (6 years)

Owned corporate SEO and content marketing, driving a 38% YoY increase in organic traffic and a 28% improvement in page 1 keyword rankings. Directed a content center of excellence, scaled international SEO across 8 languages, and improved top-of-funnel conversion by 43% YoY.

SEO Content Strategy Content Marketing Keyword Research Data Analysis performance reporting International SEO Localization GA4 Google Search Console Adobe Analytics Ahrefs SEMrush Conductor Asana Screaming Frog BrightEdge Moz Data Studio

SEO Analyst

SunPower Corporation

Jan 2016 - Jan 2017 (1 year)

Created company-wide SEO processes and best practices from the ground up, delivering a 14% YoY organic conversion increase for corporate sites and a 62% organic performance improvement for product resellers.

SEO Local SEO Keyword Research Off Page Optimization Analytics Reporting

Lead SEO Expert

Attorneys Online, Inc.

Jan 2013 - Jan 2016 (3 years)

Established SEO as a core service offering for the digital marketing agency, growing revenue and client retention through client-facing strategy, on- and off-page optimization, and forecast and performance reporting.

SEO Client Strategy Off Page Optimization Forecasting performance reporting

Education

Degrees, certifications, and relevant coursework

Southwestern University

Bachelor of Arts, English

Grade: 3.75 GPA

Activities and societies: Paideia Honor Graduate–Required three years of participation and 3.8 GPA in seminar courses focused on civic engagement, intercultural learning, and completion of a capstone.

Bachelor of Arts in English with a 3.75 GPA, and Paideia Honor Graduate.