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Alexys Wilson

@alexyswilson

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SEO Manager at Equifax who completed 10,000+ AEO optimizations and improved site health by 40 points.

United States

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What I'm looking for

I’m looking to advance my career in search engine optimization and management while exploring other areas of digital marketing.

At Equifax, I manage AEO performance for the United States Direct-to-Consumer website. I completed over 10,000 technical AEO optimizations, improving site health by 40 points and reducing average load times by 15 seconds.

I worked with the content team on an AEO-aligned publishing schedule that helped drive nearly 20% average traffic growth in 2025. This work also contributed to recognition as a Finance AI Visibility Overperformer by SimilarWeb research.

Previously, at Darwill, I managed websites for an average of 15 clients and improved their SEO performance. At Tricentis, I implemented over 3,000 SEO changes and created a plan for SEO success on future webpages.

Experience

Work history, roles, and key accomplishments

Current

SEO Manager

Current

Equifax

May 2024 - Present (2 years 5 months)

Managed AEO performance for the US Direct-to-Consumer website, completing over 10,000 technical optimizations and improving site health by 40 points. Collaborated with content, social media, CRO, and UX/UI teams to implement AEO best practices, leading to nearly 20% traffic growth in 2025.

SEO Specialist

Darwill

Mar 2021 - Apr 2024 (3 years 1 month)

Managed websites for an average of 15 clients, improving SEO performance by 98% in 2021 and 125% in 2022. Compiled monthly reporting and created bi-weekly content to maintain high SERP rankings.

SEO SEM OTT Social Media Email Marketing Print Advertising Content Creation Reporting Client Management WordPress Google Analytics Google Search Console SEMrush BrightEdge Asana

Marketing Contractor

Tricentis

May 2019 - Sep 2020 (1 year 4 months)

Implemented over 3,000 SEO changes on the Tricentis website, increasing organic traffic by an average of 70% each month in 2019. Managed end-to-end testing of 25 new webpages per month to ensure SEO guidelines were met.

SEO Technical SEO Organic Traffic Growth Website Testing Google Analytics Google Search Console SEMrush BrightEdge

Marketing Intern

Tricentis

May 2018 - May 2019 (1 year)

Conducted community outreach related to post-conference speaker and attendee impact. Performed marketing and sales conversion rate research and analysis, focusing on the impact of specific resources.

Community Outreach Market Research Sales Conversion Data Analysis

Education

Degrees, certifications, and relevant coursework

Kennesaw State University

Bachelor of Business Administration, Marketing

Grade: Overall GPA: 3.43

Activities and societies: Dean's List: Fall 2015, Spring 2016, Spring 2017, Fall 2017, Spring 2018, Fall 2018, Spring 2019; National Society of Leadership and Success: National Engaged Leadership Award recipient, Fall 2017

Bachelor of Business Administration in Marketing with a focus in Statistics and Data Analysis, graduated in May 2019. Achieved an overall GPA of 3.43 and was a HOPE recipient, with multiple Dean's List recognitions.