Jessica Lopez

Conceptualize and write LinkedIn content in English and Spanish for multiple U.S.-based brands, developing editorial lines and strategic messaging to strengthen digital reputation and organic visibility.

Wrote and edited newsletters, press releases, intranet and digital content, coordinated media coverage and crisis communication, and increased newsletter views through employee storytelling initiatives.

Created bilingual CRM, email, push, and in-app campaigns with cross-market content guidelines, optimizing segmentation and messaging to increase open rates and campaign ROI.

Produced SEO-optimized articles for HR and business audiences across Latin America, adapting regional terminology and increasing organic traffic and lead generation.

Produced corporate content, newsletters, and speeches, built media relationships, and implemented a Voice & Tone Guide that increased newsletter readership and unified communications.

Translated and adapted bilingual marketing content, conducted competitor analysis, and positioned the brand owner in niche media outlets to boost visibility in the wellness community.

Defined social media and content strategies, managed editorial calendars and campaigns, created SEO-optimized content, and led an ABM email strategy that increased monthly prospect meetings from ~2–3 to 9–10.

Developed and managed social media and content strategies for clients in education and health, supervised vendors, coordinated events, and launched a viral campaign for Universidad Mayor achieving record engagement.

Directed internal communication strategies and engagement campaigns, coordinated internal events, and executed an emergency communication plan during the pandemic enabling rapid remote transition.

Created and edited website and app content, developed Voice, Tone, and Style guides, collaborated with design and development teams, and increased blog views by 22% through SEO and UX-optimized content.

Produced news and feature reports on politics, economy, and culture, managed digital social content, and produced a widely shared special report on Chile’s 33 miners’ accident.

Completed HubSpot courses in Content Marketing and SEO to strengthen inbound and content optimization skills.

Completed a Diploma in Relationship Marketing and Loyalty covering customer relationship strategies and loyalty programs.

Completed Advanced English (C1) coursework at EC Language in Brighton to achieve advanced English proficiency.

Completed a Master's degree in Social Communication at Universidad Católica Andrés Bello with focus on journalism and media studies.

Earned a Bachelor of Arts in Literature, focusing on literary studies and writing.