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Paulina MolinaPM
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Paulina Molina

@paulinamolina

Head of SEO at Digitas Chile, guiding technical, content, and local SEO teams and coordinating cross-channel search strategies.

Chile
Message

At Digitas Chile, I guide the SEO team across technical, content, and local SEO, helping the team improve its professional skills. I also provided SEO and consulting services to Publicis teams across Latin America.

I develop positioning strategies across search engines, social media, and AI, aligning them with business goals and defining KPIs. Auditing websites and researching trends help me identify opportunities across online and offline marketing.

As a Freelance Professional, I wrote and edited content for companies in different sectors, optimizing it through keyword analysis. My work included content for fanaticosdelasmascotas.cl and solocruceros.com.

Earlier, at MEAT Group, I designed customized SEO strategies and created reports and KPI tracking. At iProspect Chile, I tested and implemented strategies across technology, content, digital PR, and link building; at Fusiona, I coordinated the team publishing content for Movistar and Telefónica Chile websites.

Experience

Work history, roles, and key accomplishments

FP

Web Content Creator

Freelance Professional

May 2017 - Sep 2024 (7 years 4 months)

Wrote and edited content for companies in various sectors, optimized based on keyword analysis for search engine optimization.

MC

SEO Analyst

MEAT Group | Marketing y Comunicación

Mar 2020 - Jan 2022 (1 year 10 months)

Conducted situational analysis in terms of organic positioning, audited websites at technical and content levels, and designed customized SEO strategies. Defined KPIs and created periodic reports.

FU

Head of Digital Content Management Team

Fusiona

Feb 2016 - Oct 2017 (1 year 8 months)

Directed and coordinated the team responsible for creating, maintaining, and publishing content on Movistar and Telefónica Chile's websites. Ensured SLAs and content quality through collaboration with external providers and internal departments.

Education

Degrees, certifications, and relevant coursework

Universidad Diego Portales logoUP

Universidad Diego Portales

Master's, Marketing Management and Digital Marketing

2015 - 2018

Master's in Marketing Management and Digital Marketing from Universidad Diego Portales, completed from 2015 to 2018.

Universidad de Las Américas logoUA

Universidad de Las Américas

Degree, Veterinary Medicine

2002 - 2007

Degree in Veterinary Medicine from Universidad de Las Américas, completed from 2002 to 2007.

Tech stack

Software and tools used professionally

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