@gabrielgoyo
Senior SEO Content Manager at Growe, where an editorial partnership delivered 1.29M tracked pageviews in five months.
ChileAt Growe, I led SEO, CRM copy, and multichannel content for JugaBet, Fortunazo, and Parimatch across five LATAM markets. I initiated an editorial partnership with RedGol, DaleAlbo, and BolaVIP that generated 1.29M tracked pageviews in five months.
Previously, at 201 Creative, I ran content operations for a 65-website portfolio and managed and edited a team of 10+ writers. I’m now focused on how brands earn visibility in AI-driven search alongside classic SEO.
Work history, roles, and key accomplishments
Growe
Feb 2024 - Aug 2026 (2 years 6 months)
Led SEO, CRM copy and multichannel content for three iGaming brands across five LATAM markets. Initiated a PR editorial partnership that delivered 1.29M tracked pageviews and improved organic click-through rate by 38%.
201 Creative
Sep 2022 - Feb 2024 (1 year 5 months)
Ran content operations for a 65-website client portfolio and managed a team of 10+ writers producing 50-60 SEO articles per month. Enforced on-page SEO standards across all properties.
201 Creative
Dec 2019 - Sep 2022 (2 years 9 months)
Coordinated content production for a 65-website client portfolio, managing writers and ensuring SEO best practices.
Manhattan Home Design
Jan 2014 - Dec 2019 (5 years 11 months)
Wrote content for a furniture ecommerce company based in New York.
Collective Loop
Managed a team of writers and oversaw content production.
Degrees, certifications, and relevant coursework
Inbound Marketing, Marketing
Completed Inbound Marketing certification from HubSpot in 2024.
Brand Identity & Strategy; Storytelling in Branding and Content Marketing, Branding and Content Marketing
Completed Brand Identity & Strategy and Storytelling in Branding and Content Marketing programs from IE Business School in 2022.
Content Strategy for Professionals, Content Strategy
Completed Content Strategy for Professionals certification from Northwestern University in 2020.
Foundations of Digital Marketing & E-commerce; Google Analytics, Digital Marketing
Completed Foundations of Digital Marketing & E-commerce and Google Analytics certifications from Google in 2019.
Licenciatura, Modern Languages
Licenciatura in Modern Languages with focus on English and Italian from Universidad Central de Venezuela.
Software and tools used professionally
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