Open to opportunities

Jessica Frick

@jessicafrick

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Accomplished media and marketing professional focused on achieving results.

United States

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What I'm looking for

I am looking for a role that fosters collaboration, encourages creativity, and offers opportunities for professional growth.

I am an accomplished professional in media and marketing, dedicated to achieving results through innovative strategies and effective execution. With a solid background in managing client relationships and utilizing data for informed decision-making, I have successfully led teams to foster collaboration and meet objectives. My expertise spans across cross-platform media planning, digital strategy, and client satisfaction.

Throughout my career, I have demonstrated my ability to improve search engine rankings and boost organic traffic as a Freelance SEM/SEO Specialist. At GALE, I successfully managed omni-channel media plans for Harvard Business School, achieving significant reductions in cost per lead and increasing audience conversions by 20% year-over-year. My experience at THIRD EAR and other agencies has honed my skills in media planning and execution, where I have managed substantial budgets and negotiated strategic partnerships to optimize client outcomes.

Recognized for my leadership and mentorship abilities, I am passionate about fostering a collaborative environment that drives productivity and skill development. I continuously seek to stay ahead of industry trends and leverage my creative thinking and analytical skills to deliver impactful marketing solutions.

Experience

Work history, roles, and key accomplishments

Current

Freelance SEM/SEO Specialist

Current

Intraspire

Jun 2024 - Present (1 year 1 month)

Currently managing Google Ads campaigns and optimizing websites for improved search engine rankings. Responsibilities include conducting keyword research, A/B testing, and producing analytical reports to inform SEM and SEO strategies.

Google Ads SEO A B Testing Keyword Research Google Search Console Digital Strategy SEM

Supervisor, Media Planning

GALE

Jan 2023 - Jun 2024 (1 year 5 months)

Led omni-channel media plans for Harvard Business School's Executive Education, achieving annual applicant targets with reduced cost per lead. Mentored junior planners and executed digital direct plans, enhancing client satisfaction and campaign performance.

Media Planning Client Management Digital Strategy Performance Analysis Budget Management Team Leadership Reporting

Senior Media Planner

THIRD EAR

Jun 2021 - Jan 2023 (1 year 7 months)

Managed cross-platform media plans for Texas Lottery, overseeing campaign execution and team supervision. Achieved significant budget optimization and increased added value through strategic negotiations.

Media Planning Campaign Execution Team Management Negotiation Client Experience

Integrated Media Planner

Kelly Scott Madison

Sep 2019 - Apr 2020 (7 months)

Collaborated on media planning for EyeMart Express, overseeing campaign execution and client communication. Utilized various tools to produce intelligence reports and managed client billing processes.

Media Planning Client Communication Reporting Budget Management Campaign Execution Competitive Analysis Market Research

Media Buyer

EnviroMedia

May 2017 - Oct 2018 (1 year 5 months)

Led media buying for Superior HealthPlan, executing multi-platform campaigns with significant budgets. Worked with government clients and developed strategic media plans.

Media Buying Campaign Management Budget Management Digital Advertising Strategic Planning

Associate Media Buyer

Mark 4 Marketing

Nov 2016 - May 2017 (6 months)

Assisted in developing and executing media campaigns across various platforms, achieving record foot traffic and sales increases for clients. Managed social media initiatives and client communications.

Media Buying Social Media Marketing Campaign Execution Client Communication Strategic Development Digital Advertising

Education

Degrees, certifications, and relevant coursework

Indiana University

Bachelor of Arts, Telecommunications

2010 - 2014

Studied Telecommunications with a focus on Media Advertising at The Media School. Completed a Business Minor at the Kelley School of Business and a Psychology Minor at the College of Arts & Sciences.