Open to opportunities

Jessica Durow

@jessicadurow

Message

I lead enterprise web strategy that grows organic discovery, conversion, and pipeline.

United States

Message

What I'm looking for

I'm looking to lead enterprise web strategy, product ownership, SEO, experimentation, and AI-enabled content operations where I can improve customer journeys, discovery, conversion, and measurable business outcomes.

At Amplify Education, I own enterprise web strategy and optimization for Amplify.com, connecting roadmap prioritization, SEO, analytics, accessibility, experimentation, and AI-assisted workflows. My work has increased organic traffic 99% year over year, MQLs 34%, AEO visibility 68%, and AI mentions 25%.

Previously at Venterra Realty, I led digital transformation across a 65+ property portfolio, modernizing WordPress platforms, UX, content architecture, analytics, and brand governance. The work increased website conversions by 15% and traffic by 20% while creating scalable publishing and governance systems.

I translate business goals, customer needs, and technical constraints into clear backlogs, launch-ready initiatives, and measurable web experiences.

Experience

Work history, roles, and key accomplishments

Current

Director, Web Marketing & SEO

Current

Amplify Education

Jan 2021 - Present (5 years 7 months)

Owns enterprise web strategy, roadmap prioritization, and optimization for Amplify.com, translating business priorities, audience needs, SEO insights, analytics, and technical dependencies into prioritized web initiatives that improve discovery, engagement, conversion, and marketing-qualified pipeline across multiple business lines.