Open to opportunities

Jennifer Varela

@jennifervarela

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Operations leader blending logistics, event production, and commercial law to deliver high-impact programs.

Colombia

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What I'm looking for

I seek operational or event leadership roles where I can drive logistics, partnerships, and growth, in collaborative, high-impact teams with international scope.

I am an operations and events leader with 10+ years coordinating national and international teams, logistics, inventory, transportation, budgets and partnerships. My background in Commercial Law strengthens contract negotiation and risk management while I deliver under pressure with strong attention to detail.

I founded and scaled a global dance fitness brand, led large-scale corporate events, and drove marketing and content strategy across multiple organizations. I am recognized for problem-solving, leadership, resilience, and clear communication, fluent in Spanish with B2/C1 English and immediate international travel availability.

Experience

Work history, roles, and key accomplishments

Current

Founder & CEO

Current

Dance Fitness

Jan 2013 - Present (12 years 8 months)

Founded and led a fitness events and digital wellness company, managing mid-to-large corporate events, logistics, P&L, and international partnerships while growing a global digital community of 354k+ YouTube subscribers and extensive social reach.

Event Management Logistics Budgeting Team Leadership Digital Marketing Inventory Management

Marketing & Content Strategy Director

Memorial International

Jan 2022 - Dec 2023 (1 year 11 months)

Coordinated corporate projects with legal support and managed wellness program logistics while developing digital marketing and engagement campaigns across Panama, Medellín, and Quito.

Digital Marketing Campaign Strategy Project Coordination Wellness Program Management Content Strategy

Administrative Assistant / Project Manager

The Big Sound Co

Jan 2021 - Dec 2023 (2 years 11 months)

Managed legal contracts and corporate event logistics, created and scheduled digital content, and produced management reports for a remote music/creative company from 2021–2023.

Contract Management Event Coordination Reporting File Control Remote Collaboration

Marketing & Content Director

Dayspring

Jan 2017 - Dec 2022 (5 years 11 months)

Led event execution and offline expansion strategies, negotiated commercial agreements with brand ambassadors, and developed digital campaigns and marketing plans from 2017–2022.

Marketing Planning Stakeholder Management

Judicial Clerk

Jan 2010 - Dec 2013 (3 years 11 months)

Reviewed and drafted commercial contracts, handled intellectual property and trademark processes, and prepared legal briefs while monitoring case progress in a commercial and IP law capacity from 2010–2013.

Contract Drafting Commercial Law Intellectual Property Legal Research