At Nashville Convention & Visitors Corporation, I generated 3,255 new and repeat business opportunities representing 6.2M+ potential room nights. I averaged 119% of annual performance goals over six years.
I managed a multi-state portfolio across Washington, DC, Maryland, and Virginia, developing senior-level relationships and pursuing market growth. My work covered the full business-development lifecycle, from prospecting and presentations to proposals and negotiations.
At Destination Cleveland, I generated 225 new business opportunities representing 592,547 potential room nights and approximately $285M in potential economic impact. In 2019, I achieved 140% of my annual RFP goal through prospecting, relationship development, and pipeline management.
Earlier, at Visit Baltimore, I exceeded annual goals by 27% in FY2015 and 39% in FY2016, generating approximately $39M in economic impact. I also managed Baltimore’s sports market and partnered with sports organizations to develop proposals and attract events.
