Jennifer Lee

Owns the end-to-end digital experience and content ecosystem across 13+ websites, leading a team of 5 direct reports and an external vendor. Drives the digital product and content roadmap, establishes governance frameworks, and advises marketing, sales, and other stakeholders.

Managed an internal team of UX designers and developers plus third-party vendors to accelerate digital experience and content initiatives. Drove long-term web and content strategy, established governance frameworks, and managed multiple concurrent projects.

Owned content strategy and execution for TELUS Mobility's go-to-market initiatives, building and governing web pages using Contentful CMS. Created A/B tests and personalization campaigns with Adobe Target, and enhanced site search relevance.

Owned content strategy, development, and publishing for RBCWealthManagement.com across 5 regional microsites, ensuring global brand consistency. Led the successful launch of the new RBC Wealth Management website, executing SEO best practices and managing global editorial workflows.

Supported the VP & Head of Brand Marketing, Wealth Management, across event planning, cross-functional marketing initiatives, and executive reporting. Led the Wealth Management integration for Race for the Kids Canada 2019 and planned quarterly global town halls.

Supported media planning and buying for clients including Fidelity Investments, Kijiji, AirMiles, and Harry Rosen, managing budgets, traffic instructions, and campaign reporting. Created communications and presentation decks for campaign strategies and executed social and traditional media campaigns.

Bachelor of Commerce with a double major in Marketing Management and Human Resource Management.