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Zareen Jaunbocus

@zareenjaunbocus

Digital marketing leader at Innomar Strategies who led healthcare campaigns and grew conference attendance 15% year over year.

Canada

Message

At Innomar Strategies (Cencora), I led digital marketing initiatives in a regulated pharmaceutical environment. I directed national COVID-19 vaccine distribution communications and led conference campaigns that achieved 15% year-over-year attendance growth.

At Suncor Energy (Petro-Canada), I led digital experience and content strategy across enterprise websites. I directed UX strategy, content architecture, and Sitecore implementation for the CareMakers® Foundation website launch.

At Thrillworks Inc., I led digital delivery and quality assurance initiatives, managing QA specialists and UX strategists across enterprise projects. Today, I advise small businesses and startups on digital marketing, and I built VibezWithWordz™ from concept through execution as a storytelling and publishing brand.

Experience

Work history, roles, and key accomplishments

Current

Marketing Consultant

Current

Freelance

Feb 2025 - Present (1 year 9 months)

Advise small businesses and startups on digital marketing strategy, brand positioning, and content ecosystems. Develop and execute integrated digital marketing solutions across web, social, and email channels.

Digital Marketing Strategy Brand Positioning Content Strategy SEO Social Media Marketing Email Marketing Analytics Audience Engagement

Current

Founder & Brand Strategist

Current

VibezWithWordz

Jan 2024 - Present (2 years 10 months)

Built and developed a purpose-driven storytelling and publishing brand from concept through execution, overseeing brand strategy, content development, publishing operations, and audience engagement. Managed the full lifecycle of independently published works.

Brand Strategy Content Strategy Digital Publishing Audience Engagement AI Tools Product Development Marketing

Digital Campaign Marketing Manager

Innomar Strategies

Apr 2021 - May 2023 (2 years 1 month)

Led digital marketing initiatives across enterprise healthcare service portfolios within a highly regulated pharmaceutical environment. Directed national COVID-19 vaccine distribution communications campaigns and led pharmaceutical conference campaigns end-to-end, achieving 15% year-over-year attendance growth.

Digital Marketing Campaign Management Salesforce Marketing Cloud LinkedIn Ads Google Ads SEO Analytics Stakeholder Management Project Management

Lead Digital Experience & Content Strategist

Suncor Energy

Mar 2018 - Mar 2021 (3 years)

Led digital experience and content strategy across 8-10 enterprise websites, supporting customer-focused digital solutions. Directed UX strategy, content architecture, and Sitecore CMS implementation for the national launch of the CareMakers Foundation website.

Digital Strategy Content Strategy UX Strategy Sitecore CMS Web Analytics Stakeholder Management Vendor Management

Digital Experience & Quality Assurance Manager

Thrillworks Inc.

Sep 2011 - Mar 2018 (6 years 6 months)

Led digital delivery and quality assurance initiatives across enterprise clients, ensuring successful execution of high-performing digital experiences. Managed and mentored 6-10 QA specialists and 2 UX strategists supporting 35-40 concurrent enterprise digital initiatives.

Quality Assurance Digital Strategy UX Strategy Team Leadership Project Management Testing Frameworks Client Management