Open to opportunities

Jefri Tanika

@jefritanika

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Digital marketing and operations professional turning analytics into measurable growth.

Indonesia

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What I'm looking for

I’m looking for a team where I can own end-to-end digital campaigns, use analytics to optimize performance, and collaborate with operations-minded leaders. I want room to grow into bigger targets, clearer reporting, and scalable process execution.

I’m a Bachelor of Accounting graduate with a strong operations background, and I use data-driven execution to deliver measurable outcomes. I’ve led work across fishery and scrap metal operations, combining process discipline with analytical problem-solving.

In operations roles, I managed teams and ensured compliance by conducting detailed spot checks and maintaining strict SOPs. I optimized performance by analyzing historical/environmental data, preventing downtime, and strengthening controls through structured protocols, transparent logging, and audit-ready documentation.

More recently, I’ve shifted into digital marketing, brainstorming and executing campaigns as part of teams. I tracked performance to drive growth—achieving strong impressions, user reach, lead generation, and social media follower growth—while supporting the full campaign lifecycle from ideas and ads execution to performance monitoring.

Experience

Work history, roles, and key accomplishments

Full Stack Digital Marketing

Astra Daihatsu Setiabudi

Aug 2024 - Dec 2024 (4 months)

Planned and executed end-to-end digital marketing campaigns with a team of 11 for Astra Daihatsu Setiabudi’s Bandung branch, including ads execution and performance tracking. Drove 30,407 impressions and 12,957 reached users in under 2 months, generating 100 quality leads at IDR 4,628 lowest cost per lead.

Campaign Management Paid Media Performance Tracking Lead Generation Team Collaboration Digital Advertising

Digital Marketing Project

Preface

Jul 2024 - Dec 2024 (5 months)

Co-developed digital marketing campaign concepts for the launch of Preface Warehouse Apparel Chapter 9 and 10, coordinating with the team on content and targeting. Increased social followers by nearly 11,000 in under 2 months and delivered 626,293 impressions, 452,062 reached users, and nearly 230,470 post engagements.

Social Media Marketing Content Promotion Audience Growth KPI Analysis Digital Advertising

Accountant (Scrap Metal)

Scrap Metal

Oct 2022 - Apr 2023 (6 months)

Tracked daily market fluctuations for metal grades (stainless steel, scrap iron, copper) to support competitive pricing and verified buyer/seller payments. Managed cash flow worksheets, processed payroll, and maintained audit trails by reconciling invoices with bank statements and internal ledgers.

Accounts Payable Accounts Receivable Cash Flow Management Payroll Processing Ledger Maintenance

Operational Manager (Scrap Metal)

Scrap Metal

Oct 2022 - Apr 2023 (6 months)

Implemented strict weighing protocols for incoming and outgoing scrap to match physical inventory, eliminating discrepancies and preventing fraudulent activity. Maintained workforce and transaction records, verified equipment calibration during site inspections, and ensured adherence to operational SOPs.

Weighing Protocol Implementation Workforce Management Transaction recording Equipment Calibration

Operational Manager (Fishery)

Fishery

Jan 2019 - Sep 2022 (3 years 8 months)

Conducted spot checks of vessels and engine rooms to ensure 100% operational readiness and compliance with maritime safety protocols. Led an engineering project delivery on time and within budget, while analyzing environmental and historical data to improve catch efficiency.

Maritime Safety Compliance Fleet Operations Mechanical Integrity Project Management Crew Management Data Driven Decision Making

Accountant (Fishery)

Fishery

Jan 2019 - Sep 2022 (3 years 8 months)

Prepared cost-to-sail budgets covering fuel, provisions, and maintenance, and managed offshore wage structures to ensure accurate, timely compensation. Tracked fish sales and inventory valuation to support net profit margin reporting and accurate balance sheets.

Budgeting Cost To Sail Forecasting Inventory Accounting Financial Reporting