Kelvin Wiryawan Susanto

In my Digital Marketing Strategy project for Katakan Dimsum, I developed the brand objectives, KPIs, and customer journey sections. I also tracked and reported daily Meta Ads performance for a seven-day traffic campaign, which recorded 78,062 impressions.

For Katakan Dimsum, I built and managed the brand’s Linktree, integrating and testing social media, maps, menu, and food delivery links. I led Tenfold, a team of digital marketing, social media, and graphic design contributors.

On my Kamahani project, I developed campaign objectives for awareness and conversion, along with a six-stage customer journey from awareness to advocacy. At Tempat Belajar, I completed a Career Accelerator Digital Marketing Bootcamp focused on social media marketing, campaign development, and performance marketing.

Before transitioning into digital marketing, I worked as an Accounting Staff at PT. Solusi Konsultasi Nusantara and PT. Cipta Sejahtera Terpadu. My work included maintaining financial transactions, reconciling bank statements, and preparing financial statements and reports.