Aditya Putra
@adityaputra
Digital Marketing Specialist at KSP Dharma Sari Sedana, with campaign work that lifted ROAS 77.5% and CTR 14.2%.
IndonesiaWhat I'm looking for
At KSP Dharma Sari Sedana, I manage credit administration and customer data while carrying out marketing activities for savings and loan products.
On my performance marketing project for Zurich Insurance, I researched keywords, optimized Google Ads budgets and bidding, and reported results in Google Data Studio. The campaigns achieved a 42.3% CTR increase, a 37.1% reduction in purchase CPA, and a 45.3% reduction in sign-up CPA within one month.
For Kelly's & Co., I developed a Facebook Collaborative Ads (CPAS) campaign strategy, analyzed performance, and proposed creative ideas based on competitor research. The results included a 77.5% ROAS increase and a 14.2% CTR increase within one month.
Previously, I managed social media activities at Perumda Dharma Santhika, where the audience grew 2.2% and engagement grew 41% within three months. I graduated in Full Stack Digital Marketing from RevoU and am currently seeking remote opportunities in Digital Marketing.
Experience
Work history, roles, and key accomplishments
Administrator (Credit Admin & Marketing)
KSP Dharma Sari Sedana
Mar 2024 - Present (2 years 7 months)
Manage credit administration and customer data for a savings and loan cooperative, and carry out marketing activities to offer products to prospective customers. Coordinate with the team to ensure smooth credit administration and disbursement processes.
Customer Relationship Management (CRM) Specialist
PT Astra International Tbk – Honda (Astra Motor)
May 2023 - Mar 2024 (10 months)
Managed the sales office's customer CRM database to support follow-up and customer retention. Prepared periodic documentation and reports on CRM activities, and handled CRM role handover to ensure continuity of customer data.
Marketing Project Staff
Perumda Dharma Santhika
Jan 2023 - May 2023 (4 months)
Developed new business opportunities by seeking and offering the company's products and services. Created business plans, analyzed potential opportunities, managed team administration documents, and recorded goods flow, successfully increasing sales by 5% against target.
Social Media Specialist
Perumda Dharma Santhika
Apr 2022 - Dec 2022 (8 months)
Managed all social media activities including planning, creating, and distributing content on Facebook, Instagram, and the company website. Planned and ran product advertising through Facebook Ads and created visual assets, growing audience by 2.2% and engagement by 41% within 3 months.
Sales Counter Officer (Part-Time)
PT Tiki Jalur Nugraha Ekakurir (JNE)
Sep 2021 - Jan 2022 (4 months)
Entered shipper and consignee data for each shipment and performed daily bookkeeping, preparing packing lists, cashless handovers, and courier handovers. Increased sales by 10% during the employment period.
Marketing Intern
PT Bank Rakyat Indonesia (Persero) Tbk – Teuku Umar Unit
Jul 2019 - Dec 2019 (5 months)
Archived customer files and prepared SAMSAT letters for customer needs. Assisted with daily operational tasks within the unit.
Education
Degrees, certifications, and relevant coursework
RevoU
Full Stack Digital Marketing, Digital Marketing
2022 - 2022
Completed a Full Stack Digital Marketing program, covering performance marketing, analytics, and campaign management.
Bali State Polytechnic
Diploma IV, Business Administration
2016 - 2020
Completed a Diploma IV in Business Administration with a focus on management.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Salary expectations
Social media
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