Jeffrey reed
@jeffreyreed
Innovative sales and product development executive with 30 years of experience.
ZimbabweWhat I'm looking for
I am a progressive and innovative sales, merchandising, and product development executive with over 30 years of experience in the sporting goods, apparel, and customized apparel industries. My forte lies in identifying and capturing market opportunities that lead to accelerated business expansion and increased revenues. I have forged long-standing business relationships across various channels, continually analyzing the competitive landscape to source new growth opportunities.
As a partner at JLR Consulting, I provide consulting services to companies in the sporting goods and apparel industries, helping them expand their online presence and scale sales globally without costly inventory. My previous roles include Manager of Commercial Sales at STAHLS, where I developed a multi-tiered sales plan and launched a custom sublimation business. My experience also includes significant achievements at TEAMWORK ATHLETICS and VESTAGEN, where I co-developed innovative products and increased sales significantly.
Experience
Work history, roles, and key accomplishments
Partner
JLR Consulting
Jan 2018 - Present (7 years 4 months)
Provide consulting services to companies in the sporting goods, active wear, golf and outdoor & NIL for apparel, as well as technical textiles, and promotional products industries. Create platforms and distribution for product customization and on demand domestic production of sublimated apparel, printed and embroidered goods. Have helped more than 25+ companies and their subsidiaries expand their
Manager of Commercial Sales
Stahls
Sep 2016 - Present (8 years 8 months)
Responsible for developing the commercial retail division in a dynamic and cutting-edge environment. Worked to provide both front end e-commerce hosting as well as back end production to a variety of companies. Developed a multi-tiered sales plan to address the three divisions of company.
National Account Manager
Teamwork Athletics
Jan 2014 - Present (11 years 4 months)
Increased sales and profit margin across multiple books of business, including: sporting goods, traditional and online retailers, as well as large national brands. Increased account base by adding 30 new customers, resulting in an increase in sales of approximately $3.5 million. Was integral part of task force that created a web-based platform for clients to easily customize apparel.
VP Production and Product Development
Vestagen
Jan 2008 - Present (17 years 4 months)
Co-developed and orchestrated a new line of fluid repellent and anti-microbial garments to be used by professional in the medical field. Formulated the business plan for company to use as outline for the implementation of the company and to obtain funding. Developed and sourced all products for the line, and worked with overseas factories and agents to obtain best price.
Partner/SVP Sales & Merchandising
Woodlake Design Group
Jan 1997 - Present (28 years 4 months)
Founder/co-owner of company whose main focus was outerwear, activewear, and sportswear. Responsible for all sales and business development strategies, resulting in consistent growth in annual revenue. Formulated strategic business plan, focusing on development of branded and private label products at moderate price points.
Executive Vice President Sales
Dash
Jan 1996 - Present (29 years 4 months)
Successfully developed and implemented sales strategies for national, regional and local accounts for well-known outerwear company. Provided sales leadership to a team of 5 across the U.S. and Canada.
Education
Degrees, certifications, and relevant coursework
AUAmerican University
BS, Political Science
Studied Political Science with a minor in Business Administration.
Tech stack
Software and tools used professionally
Availability
Location
ZimbabweAuthorized to work in
Job categories
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