Jeff Chen

I collaborate with clients to create meaningful creative content that evokes emotional or inspirational responses from the target audience. My work spans various project types and budgets, from large-scale music video productions to small business menus.

I was responsible for establishing brand uniformity across all global departments, which involved creating and implementing a new brand identity and guidelines. My team and I successfully executed a phased brand refresh, ensuring a seamless consumer experience.

I led the Toyota and Lexus Autoshow teams, ensuring brand standard adherence across all products and initiatives. I collaborated with brand directors to develop and execute innovative solutions for large-scale consumer-facing experiences.

I collaborated with the creative director, internal marketing department, and executives to produce graphics, weekly email blasts, print advertisements, and presentations. My role involved ensuring visual consistency and effectiveness across various communication channels.

I created various display graphics for autoshow booths, including those for Toyota, Nissan, and Honda. I provided senior designers with concepts and, upon approval, delivered print-ready files for both small and large-scale graphics to the production team.

Studied Graphic Design at Cal Poly Pomona, focusing on visual communication and design principles. Gained practical experience in various design disciplines.