Open to opportunities

Danielle Mason

@daniellemason

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Award-winning Creative Director bridging creative, tech, and teams to deliver integrated digital brand strategy.

Zimbabwe

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What I'm looking for

I’m looking to lead integrated digital creative and strategic marketing—bridging creative, UX/UI, and development—to build cohesive teams and deliver brand activation, campaigns, and customer experience that drive measurable growth.

I’m an award-winning creative leader who blends creative, tech, and development to drive integrated B2B and B2C marketing strategies. Since 2016, I’ve led Levitate as a creative director and strategist, focusing on brand optimization, brand activation plans, and 360° digital advertising.

I build work end-to-end—using market research to develop ad concepts, then aligning graphic designers, UX/UI professionals, copywriters, photographers, and advertising producers to execute campaigns. I’m especially energized by mobile responsive design, social media strategy, and experiential marketing for retailers.

Earlier at Abbott, I led teams and directed UX/UI adult nutrition and pediatric specialty work, including launching and redesigning websites to improve engagement by 65% and developing iPad sales aid applications that boosted sales team efficiency by 100%. I hire exceptional talent, foster inclusive cultures, and consistently bring clarity to customer experience-centered design, content strategy, and the design thinking process.

Experience

Work history, roles, and key accomplishments

Current

Creative Director / Strategist

Current

Levitate LLC

Jan 2016 - Present (10 years 6 months)

Led brand strategy and creative direction to optimize brands and drive 360° digital advertising campaigns, social media strategy, experiential marketing, and mobile-responsive design for retailers. Conducted market research to develop ad concepts and collaborated with cross-functional teams to create and execute campaigns through graphic designers, UX/UI professionals, copywriters, and photographe

Creative Leadership Brand Strategy Market Research Responsive Design Social Media Strategy Experiential Marketing Adobe Creative Suite Content Creation

Associate Creative Director

Abbott

Jan 2014 - Jan 2016 (2 years)

Led a team to launch two new product websites and redesign/relaunch two existing sites, improving user engagement by 65%. Developed and implemented iPad sales aid applications and directed brand-aligned creative across customer experience-centered design, content strategy, and UI/UX.

Team Leadership UI UX User Centered Design Customer Experience iPad sales aid application Content Strategy Adobe Creative Suite

Digital Creative Director

Levitate LLC

Jan 2012 - Jan 2014 (2 years)

Served as a creative leader and supported the planning, development, and execution of advertising and marketing initiatives for top brands. Acted as an SME on trends and emerging technologies, creating local and global marketing concepts and growth opportunities.

Creative Leadership Creative Strategy Content Creation Adobe Creative Suite Customer Experience Agile Teams

Creative Director (Interactive)

Impatto

Jan 2010 - Jan 2012 (2 years)

Recruited to lead studio/catalog creative and online campaign development for the Fiat 500 launch, nearly 30 years after the brand exited the American market. Executed best-in-class OLA strategies and social media campaigns and managed end-to-end creative delivery including national brand/digital media strategy and team leadership.

Interactive Design Creative Direction Social Media Campaigns Brand Architecture Content Creation Adobe Creative Suite

UI Creative Director

Concept Factory

Jan 2009 - Jan 2010 (1 year)

Provided content and experience design leadership for Ford and Lincoln’s MyTouch in-vehicle human-machine interface (HMI). Created MyTouch info graphics, built prototypes, and conducted usability/in-auto color testing while partnering with development teams to integrate creative assets into interactive components and support a cross-agency digital asset management platform.

UI Design Prototyping Usability Testing Digital Asset Management Customer Experience Adobe Creative Suite

Associate Creative Director

The MARS Agency

Jan 2005 - Jan 2010 (5 years)

Managed creative work including promotional websites, digital asset management, digital iconography, strategic creative evaluations, and idea board art/copy. Provided creative leadership across major clients, including serving as the onsite agency lead for Walmart’s shopper marketing campaigns and deploying B2C marketing tactics throughout the Walmart customer journey.

Creative Leadership Promotional Website Digital Asset Management Creative Evaluation Content Creation Customer Experience Social Marketing