Al Bo
@albo
Creative lead with expertise in art and creative direction, strategy, and campaign development.
What I'm looking for
As a Creative Lead with extensive experience in the tech sector, I have successfully developed creative visions that align with brand objectives, particularly in launching innovative Ai+SaaS service offerings. My role at Deloitte Digital involved driving integrated campaigns across digital, video, and print platforms, ensuring consistency in messaging and visual language. I thrive in collaborative environments, working closely with senior creative teams, video editors, and account leads to execute cohesive campaigns that resonate with target audiences.
Prior to my position at Deloitte, I served as a Lead Designer at Accenture, where I managed multiple project streams and developed creative strategies for global markets. My ability to articulate concepts clearly and foster buy-in from senior leadership has been instrumental in pushing creative boundaries. I have a proven track record of simplifying complex briefs into compelling solutions, producing strategic RFPs, and developing engaging digital and print assets. My experience spans various industries, including financial services, healthcare, and consumer products, allowing me to adapt my creative approach to meet diverse client needs.
Experience
Work history, roles, and key accomplishments
Creative Lead
Deloitte
Apr 2024 - Jul 2024 (3 months)
Developed creative vision for launching a new Ai+SaaS service offering. Drove integrated campaigns across digital, video, and print, ensuring consistency in messaging. Collaborated with senior creative teams and cross-functional groups for cohesive execution.
Lead Designer
Accenture
Jan 2021 - Jun 2024 (3 years 5 months)
Led the development of creative projects for global markets, managing multiple streams. Art directed concepts and collaborated with creative teams to push innovative ideas. Provided feedback to refine deliverables in line with project briefs.
Senior Designer
Accenture
Jan 2018 - Dec 2020 (2 years 11 months)
Worked with internal clients to define brand goals and creative strategies. Simplified complex briefs into compelling designs for digital and print. Presented work to stakeholders and produced strategic assets.
Senior Designer
Mackenzie Investments
Jan 2016 - Jun 2017 (1 year 5 months)
Developed brand-extending campaigns and marketing collateral. Delivered creative insights through data visualization and designed engaging layouts. Ensured coherence in brand messaging and visual identity.
Education
Degrees, certifications, and relevant coursework
George Brown College
Accredited Certification, Graphic Design
York University
Bachelor of Arts, Honours, Double-Major, Mass Media & Communications
George Brown College
Accredited Certification, AutoCAD 3D
Availability
Location
Authorized to work in
Website
abpd.webflow.ioPortfolio
abpd.webflow.ioJob categories
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