Open to opportunities

Kristin Cavoli

@kristincavoli

Message

Brand and creative director translating strategy into compelling visual systems and digital experiences for growth.

Zimbabwe

Message

What I'm looking for

I’m looking to lead brand and creative strategy that aligns stakeholders around a unified vision—building scalable systems and digital experiences, and delivering consistent execution across teams, channels, and global programs.

I’m a strategic brand and creative leader with 20+ years of experience shaping brand identity, customer experiences, executive communications, digital experiences, and global events for technology organizations. I’m known for translating complex ideas into compelling visual narratives that strengthen brands, engage audiences, and support business growth.

At Nexthink, I direct global brand initiatives and creative strategy to ensure consistent execution across marketing, digital, communications, events, customer experiences, and executive programs. I led the redevelopment of visual brand standards, modernized the written style guide as the final review point, and created and directed the visual theme for Nexthink’s annual Experience conference—contributing to multi-year attendance growth through integrated event branding and digital experiences.

Previously at Cipherhealth, I drove brand transformation into scalable visual systems and customer-facing experiences, establishing design systems and implementation standards across web, marketing, and sales channels. I also teach web design principles and practices at Bentley University, where I modernize curriculum and introduce students to digital workflows including wireframing, prototyping, collaborative design, and Figma.

Experience

Work history, roles, and key accomplishments

Current

Director of Design

Current

Nexthink

Jan 2023 - Present (3 years 5 months)

Directed global brand initiatives and creative strategy to ensure consistent execution across marketing, digital, communications, events, customer experiences, and executive programs. Led redevelopment of visual brand standards and modernized the written style guide while creating the theme for Nexthink's Experience conference to support multi-year attendance growth.

Brand Strategy Creative Direction Brand Governance Style Guide Branding For Conference Customer Experience Design Executive Communication Figma Adobe Creative Suite

Adjunct Assistant Professor

Bentley University

Jan 2022 - Jan 2023 (1 year)

Redesigned and modernized Bentley University's Web Design Principles and Practices curriculum by creating course content, assignments, instructional materials, and evaluation frameworks aligned with current industry standards. Taught web design, UX, responsive design, information architecture, visual communication, and front-end web fundamentals using project-based learning, and introduced modern

Curriculum Development Web Design Teaching UX Design Responsive Design Information Architecture Wireframing Prototyping Figma visual communication Instructional Design

Design Principal

CipherHealth

Jan 2019 - Jan 2022 (3 years)

Led brand transformation initiatives that translated strategic business objectives into scalable visual systems and customer-facing experiences. Established design systems and implementation standards across web, marketing, and sales, and created templates and tools to strengthen brand consistency and accelerate content creation.

Design Systems Visual Identity Customer Facing Template Development Cross Functional Collaboration Digital Experience Stakeholder Management Adobe Creative Suite

Art Director

HealthcareSource

Jan 2013 - Jan 2019 (6 years)

Led creative initiatives across web, digital, print, and event channels to support organizational growth and strengthen market presence. Developed brand systems and guidelines to improve consistency and efficiency, and directed major website redesign efforts focused on lead generation, analytics, user experience, and content effectiveness.

Art Direction Brand System Marketing Communications Website Redesign Lead Generation UX Design Adobe Creative Suite

Art Director

Percussion Software

Jan 2012 - Jan 2013 (1 year)

Directed development and rollout of a new corporate identity system, including logo, style guide, templates, and marketing materials. Led design and implementation of a new corporate website in partnership with development teams and collaborated with UX leadership to deliver user-centered design solutions.

Templates Website Design UX collaboration User Centered Design Marketing Materials Adobe Creative Suite Figma

Design Director

Barrett Communications

Jan 2007 - Jan 2009 (2 years)

Consulted with clients to define business objectives and develop strategic design solutions. Directed creative projects from concept through execution across print, digital, and brand initiatives.

Client Consulting Creative Direction Brand Initiatives Print Design Digital Design Strategic Design Project Execution Stakeholder Management visual communication Adobe Creative Suite

Creative Director

Grossman Marketing Group

Jan 2005 - Jan 2007 (2 years)

Led creative services for integrated marketing programs, including direct mail, annual reports, event materials, identity systems, and corporate communications. Managed creative resources, project planning, quality assurance, and client relationships across multiple accounts.

Integrated Marketing Direct Mail Annual Report Design Corporate Communications Creative QA Project Planning Client Relationship Management Adobe Creative Suite