At Assembly (Edelman), I lead integrated creative for global brands including LinkedIn, General Mills, TJX, HomeGoods, Marshalls, CVS, and Microsoft.
I've built culturally relevant campaigns and scalable creative systems across social, brand, digital, experiential, and performance marketing, partnering with strategy, design, copy, and production teams. Previously, I led technology-focused creative at Magnet Media for Google, Adobe, IBM, Microsoft, and PayPal, using data-driven storytelling to humanize technology.
My background also includes digital-first election creative at Hawkfish, consumer brand strategy at Wunderman, and integrated campaign work for Tide, Theraflu, and Head & Shoulders at Saatchi & Saatchi.
