Open to opportunities

John Jacobson

@johnjacobson

Message

I’m an Associate Creative Director who leads teams to drive integrated growth.

Zimbabwe

Message

What I'm looking for

I want to lead integrated creative and design work where I can combine team leadership, UI/UX and design systems, and CRO/Growth strategy—using modern workflows (including Gen AI) to produce measurable business results.

I’m an Associate Creative Director who partners across Social, Strategy, Media, Production, Development, and Program Management to deliver integrated campaigns that connect brand and performance. I lead multi-disciplinary teams and oversee creative and production work end-to-end, from concept through execution.

At Razorfish | Chevron, I lead 2 multi-disciplinary teams across Creative and Production, directing integrated/social campaigns, print, events, and vide o/photo shoots, as well as UI/UX. I also execute projects across Sports Partnerships, Corporate Communications, Advocacy Program, and Business-Investor Targeting—aligning creative outcomes to business needs.

Previously, as Publicis Media—Associate Design Director—I built scalable Creative/Design/Gen AI workflows and served as Design Lead at the Performance Marketing Center of Excellence. I generated $2M+ in incremental revenue by enabling new business growth through Product Design and CRO/Growth Marketing enhancements, while driving strategy and design across UI/UX, design systems, wireframing, user journeys, prototyping, user research, and A/B testing.

Earlier roles include FCB Chicago as Senior Art Director and Art Director, where I elevated PACCAR branding through print, digital, social, and video, and led teams of creatives. I’ve contributed to award-winning work and measurable performance improvements, including a 360 campaign that grossed $10M in 1 month and an increase in individual redemptions by 150%.

Experience

Work history, roles, and key accomplishments

Current

Associate Creative Director

Current

Razorfish

Dec 2025 - Present (8 months)

Led multi-disciplinary teams overseeing creative and production staff, collaborating across Social, Strategy, Media, Production, Development, and Program Management. Directed integrated social, print, events, and video/photo shoot work, including UI/UX projects across multiple business units.

Creative Direction Team Leadership Cross Functional Collaboration Integrated Campaigns Social Media Campaigns Event Production UI UX Design

Associate Design Director

Publicis Media

Oct 2022 - Dec 2025 (3 years 2 months)

Led digital standards and built scalable creative/design and generative AI workflows, serving as Design Lead for a Performance Marketing Center of Excellence across the U.S. Drove UI/UX, design systems, wireframing, user journeys, prototyping, user research, and A/B testing, contributing $2M+ in incremental revenue.

UI UX Design Systems Wireframing User Journeys Prototyping User Research A B Testing Generative AI Product Design Brand Strategy Integrated Marketing Campaigns

Senior Art Director

FCB Chicago

Apr 2021 - Oct 2022 (1 year 6 months)

Elevated PACCAR branding and led creative direction across print, digital, and social channels. Directed photographers and production artists, managed a team of creatives, and led PACCAR photoshoots and videos, including pitch and stakeholder presentations.

Branding Team Management Art Direction Pitch

Art Director

FCB Chicago

Jul 2018 - Apr 2021 (2 years 9 months)

Art directed an Ogilvy Award-winning PACCAR B2B campaign and led a 360 integrated campaign. Increased individual redemptions by 150% and drove a 40% increase in offer performance, while refreshing Hispanic market campaigns using research and data analysis.

Integrated Campaigns Art Direction Research and Data Analysis Market Campaign Refresh

Associate Art Director

FCB Chicago

Apr 2017 - Jul 2018 (1 year 3 months)

Conceptualized and created mockups for Bud Light campaigns and worked on PACCAR digital, print, and social campaigns. Designed web banners and social media visuals, including campaign ideation for Boeing’s Space Initiative and visuals for Humana and Valspar.

Concept Development Art Direction Web Banners

Graphic Designer

Studio41

Dec 2016 - Apr 2017 (4 months)

Redesigned a website using HTML/CSS/XML to increase sales and managed an Instagram account to grow reach and following by 50%. Produced promotional materials including brochures, signage, web newsletters, magazine ads, and updated video signage using After Effects.