Open to opportunities

Dario Berardi

@darioberardi

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Senior Art Director specializing in brand systems and AI-driven visuals.

Spain

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What I'm looking for

I seek roles leading brand and visual systems that leverage AI-driven production, collaborating with marketing teams to deliver high-quality, scalable campaign and editorial assets while mentoring creative teams and improving production efficiency.

I am a Senior Art Director and Visual Designer with 20+ years building brand systems, editorial communication, digital interfaces, video animation and AI-driven visual production. I combine art direction, content strategy and visual design to create scalable communication systems for marketing, product documentation and corporate storytelling.

I've led projects for international brands and agencies, producing campaign visuals, editorial illustrations, motion-ready assets and AI workflows that improve efficiency while maintaining creative control. I collaborate closely with marketing teams to deliver clear, engaging and visually consistent materials across channels.

Experience

Work history, roles, and key accomplishments

Current

Senior Visual Campaign Consultant

Current

Neural Concept

May 2025 - Present (10 months)

Produce event graphics, social media assets, illustrations, infographics and video animations to support marketing and brand design initiatives, ensuring visual consistency across channels.

Illustration Motion Graphics Adobe Creative Suite Animation Generative AI Infographics Social Media Design

Current

Art Director (Freelance)

Current

Freelance

Jan 2016 - Present (10 years 2 months)

Collaborated with international brands and agencies on brand, editorial, digital and campaign projects from concept to delivery, using AI-driven workflows and 3D/illustration techniques.

Art Direction Generative AI 3D Illustration Motion Design

Art Director & Photographer

Aeterna Design

Jan 2014 - Dec 2016 (2 years 11 months)

Led brand systems, UX/UI and editorial communication projects while contributing photography work to agency campaigns and client deliverables.

Brand System Editorial Design UX UI Photography adobe indesign Illustrator Photoshop Visual Storytelling

Art Director

Egolab

Jan 2012 - Dec 2014 (2 years 11 months)

Directed brand, UX/UI and editorial communication for agency clients including creative concepting and production oversight.

Art Direction UX UI Editorial Communication Adobe Creative Suite

Art Director

Made in Genesi

Jan 2008 - Dec 2012 (4 years 11 months)

Managed brand and editorial projects for clients across food, public sector and luxury automotive, coordinating design and delivery.

Editorial Design Client Management Adobe Creative Suite visual communication

Graphic Designer

Design Factory

Jan 2005 - Dec 2008 (3 years 11 months)

Executed brand systems, UX/UI and editorial communication tasks contributing to agency design projects and client materials.

Graphic Design Brand System Editorial Design Adobe Creative Suite visual communication Production

Education

Degrees, certifications, and relevant coursework

European Institute of Design

Graphic Design & Brand Systems

Grade: 100/100

Activities and societies: Studied across Rome, Amsterdam, Dublin, and Málaga; coursework included editorial and enterprise communication, UX/UI, AI-driven visual production.

Studied Graphic Design & Brand Systems with emphasis on AI-driven visual production, UX/UI, and visual communication; achieved a final grade of 100/100.