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Jasmin Zainal

@jasminzainal

PR Manager at Alpha Story leading delivery across 40+ client accounts and securing nearly 100 media placements for Agoda Malaysia.

Malaysia

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What I'm looking for

I'm seeking a fully remote client delivery or regional operations management role with an international organisation.

At Alpha Story, I lead communications strategy and delivery across 40+ client accounts in Malaysia and Singapore, directing eight consultants across concurrent workstreams. For Agoda Malaysia, I translated insights into locally relevant campaigns that secured nearly 100 media placements since January 2026.

I advise founders and senior leaders on positioning, executive visibility and issue-sensitive decisions. I also develop AI-assisted research and content workflows to help teams evaluate information consistently while maintaining factual and reputational oversight.

At Mutant Communications, I directed integrated campaigns and managed budgets of up to RM200,000, vendor negotiations, and creator programmes involving 20+ creators and 50 content deliverables. I delegated assignments, reviewed quality and coached junior consultants.

At Principal Asset Management Malaysia, I delivered brand, PR, CSR and stakeholder programmes in a regulated financial-services environment, including support for an annual investment summit for 400 attendees. Earlier, at VoxEureka, I delivered 109 media placements across 65 publications for Jollibee, with reported RM3.47 million PR value.

Experience

Work history, roles, and key accomplishments

Current

PR Manager

Current

Alpha Story

Nov 2025 - Present (11 months)

Leads communications strategy and delivery across 40+ client accounts in Malaysia and Singapore, directing eight consultants. Coordinates delivery planning, delegation, reviews, and stakeholder expectations across diverse sectors.

Communications Strategy Client Portfolio Management Team Leadership Stakeholder Engagement Media Relations AI Assisted Research Content Publishing Workflows

PR and Brand Specialist

Colony Coworking Space

Jun 2025 - Sep 2025 (3 months)

Owned PR and external communications within the marketing team, aligning brand activity with events, partnership, and commercial priorities. Assessed business needs and recommended fit-for-purpose communications support.

Public Relations Brand Management Communications Strategy Event Alignment Partnership Development

Senior Consultant

Mutant Communications

Jan 2025 - May 2025 (4 months)

Directed integrated campaigns across fintech, employment, property, and consumer sectors, advising senior stakeholders and coordinating agency delivery. Managed campaign budgets up to RM200,000, vendor negotiations, and creator programmes.

Integrated Campaign Manager Budget Management vendor negotiation Creator Network Team Coaching Quality Review

Brand and Communications Specialist

Principal Asset Management Malaysia

Sep 2023 - Dec 2024 (1 year 3 months)

Delivered brand, PR, CSR, and stakeholder programmes in a regulated financial-services environment. Supported delivery of an annual investment summit for 400 attendees and oversaw CSR budgets and suppliers.

Brand Management Public Relations CSR Stakeholder Engagement Event Coordination Budget Management Governance

Media Relations Consultant

VoxEureka

Feb 2019 - Jul 2023 (4 years 5 months)

Managed long-running multi-sector client programmes spanning F&B, telecommunications, finance, fintech, and healthcare. Delivered 109 media placements for Jollibee and increased Sunway Medical Centre Velocity monthly coverage from 10 to 30 placements.

Media Relations Client Management Campaign Planning Stakeholder relationship Content Creation Social Media

Executive Trainee, Transformation

Celcom Axiata Berhad

Jul 2018 - Jan 2019 (6 months)

Supported employee research, change-readiness analysis, and management recommendations for enterprise transformation initiatives. Contributed to launch communications and coordination for the iPhone 2018 release and Celcom Game Hero 2018.

Research Change Management Communication Skills Coordination