Open to opportunities

Jasmine Reid

@jasminereid

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Social Media Strategist and digital marketing professional growing brands through content, campaigns, and partnerships.

United States

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What I'm looking for

I’m looking for a role where I can develop and execute social media strategy across platforms, lead brand/influencer partnerships, and use analytics and SEO to grow an engaged audience with consistent, high-quality content.

I’m a social media strategist and digital communications professional with 5+ years of experience managing campaigns, coordinating creative production, and supporting brand partnerships. I conceptualize, script, and produce short-form content while keeping the full approval and execution pipeline moving.

As a co-founder of Misfits and Matcha LLC, I developed a 400K+ audience brand and led 50+ brand collaborations, with results like 10M+ total organic views. I coordinate creative trafficking for 20+ video concepts simultaneously, manage timelines and revisions, and run platform strategy end to end.

I blend content strategy with performance tracking—using Iconosquare for biweekly analytics, building platform SOPs, and improving discoverability through keyword research and SEO-optimized captions. I’m skilled in copywriting, community management, and influencer/brand partnership execution, with hands-on experience across TikTok, Instagram, YouTube, and Substack.

Experience

Work history, roles, and key accomplishments

Current

Social Media Intern

Current

Mood

Jan 2026 - Present (4 months)

Conceptualized, scripted, and produced short-form TikTok/Instagram content and managed the full approval workflow. Coordinated creative trafficking for 20+ video concepts, ran community management timelines/revisions, and analyzed performance via Iconosquare to improve SEO-focused discoverability.

TikTok Instagram Content Strategy SEO & Caption Optimization Content Timelines Community Management Creative Trafficking

Co-Founder & Digital Marketing

Misfits and Matcha LLC

Co-founded Misfits and Matcha LLC, growing a 400K+ audience brand and delivering multiple (50+) brand collaborations through content and partnership strategy. Owned end-to-end Substack platform strategy, maintained content/tracking systems, and supported SEO-optimized captioning to drive organic growth.

Social Media Strategy Content Strategy Campaign Management Brand Partnerships Influencer Marketing SEO Optimization Copywriting

Education

Degrees, certifications, and relevant coursework

East Los Angeles College

Associate of Arts (A.A.), Business Management

2024 - 2025

Earned an A.A. in Business Management at East Los Angeles College from 2024 to 2025, including coursework in social media marketing and related business/community engagement.