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Kayla FordKF
Open to opportunities

Kayla Ford

@kaylaford

Social media and communications specialist growing brands with data-driven content and analytics.

United States
Message

What I'm looking for

I’m looking for a role where I can lead social media and communications strategy—creating consistent content, improving engagement with analytics, and using storytelling to grow awareness, community interaction, and audience growth.

I’m a results-driven Social Media & Communications Specialist with a Master of Arts in Communications. I boost brand awareness and audience growth through strategic messaging, consistent multi-platform content, and performance-focused optimization.

In recent roles, I designed and executed social media strategies that drove 20%+ awareness and audience growth, supported 15% improvements in interaction and visibility, and built email campaigns to keep clients informed. I’m hands-on with content creation, scheduling, and analytics using Meta Business Suite, Buffer, and Canva—pairing storytelling and research with clear, measurable reporting to strengthen community engagement.

Experience

Work history, roles, and key accomplishments

CU

Communications Assistant

Columbus State University

Jan 2024 - May 2025 (1 year 4 months)

Designed and executed social media strategies to boost program awareness, increasing interaction and visibility by 15%. Managed content creation and scheduling with Meta Business Suite and Canva, and improved campaigns by analyzing performance metrics while producing website and email media for target audiences.

Education

Degrees, certifications, and relevant coursework

Columbus State University logoCU

Columbus State University

Master of Arts, Communications

Earned a Master of Arts in Communications from Columbus State University, completed May 2025.

Columbus State University logoCU

Columbus State University

Bachelor of Arts, Communications

Earned a Bachelor of Arts in Communications from Columbus State University, completed May 2023.

Hootsuite logoHO

Hootsuite

Social Media Marketing Certification, Social Media Marketing

Completed a Social Media Marketing certification through Hootsuite in 2023.

Tech stack

Software and tools used professionally

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