Open to opportunities

Morgan Popovich

@morganpopovich

Message

I build retail assortments, planograms, and merchandising strategies that grow categories.

United States

Message

What I'm looking for

I'm looking to lead merchandising, assortment, space-planning, and category-growth initiatives with retail partners and cross-functional teams, using performance insights to improve execution and customer outcomes.

I've led merchandising, assortment, and category initiatives for L'Oréal, Anheuser-Busch, Walgreens, and C.A. Carlin across grocery, convenience, and retail channels.

At L'Oréal, I managed merchandising initiatives for L'Oréal, Maybelline, Essie, and NYX at Kroger, partnering across sales, marketing, category management, creative, and planogram teams. I also directed the NYX universal graphic conversion process, reducing creative updates and overall capex impact across universal retailer accounts.

Previously, I coordinated large-scale fixture conversions for Kroger, Meijer, and HEB and led assortment rationalization and optimization projects designed to reduce sales and category-performance impact.

My experience includes publishing more than 8,400 planograms at Walgreens, supporting over 8,000 retail locations, analyzing item and category performance, and turning insights into actionable merchandising recommendations.

Experience

Work history, roles, and key accomplishments

Senior Category Analyst

C.A. Carlin

Apr 2026 - Aug 2026 (4 months)

Developed and maintained dashboards to track core and new product initiatives across the convenience channel. Analyzed and reported weekly and monthly item performance metrics, delivering category reviews with actionable insights.

Data Analysis Dashboarding Category Management Merchandising Assortment Planning Power BI Business Objects Nielsen