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Janett Anastasia

@janettanastasia

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Tech Policy | Chief of Staff | Startup Advisor | Brand Strategist | ex-Meta, Instagram, Pinterest

Switzerland

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Former Silicon Valley leader + ethicist turned startup advisor and brand strategist, based out of Greece and Switzerland. I specialise in ethics for emerging technologies, community growth and brand longevity and have worked across PR, Comms, Policy, and Community Operations at companies like Facebook, Instagram, and Pinterest from early stage through IPO, earning Pinterest a New York Times “Good Tech Award” for leading their field in principled and culturally sensitive decision making.

Experience

Work history, roles, and key accomplishments

Current

Chief Community Engagement Officer

Current

Vonked

Jan 2025 - Present (10 months)

Leads community engagement and psychological strategy for Vonked, designing systems and coaching programs that improve resilience, creativity, and performance with a focus on ADHD and neurodivergence.

Community Engagement Systems Design Mental Fitness Coaching Neurodiversity Advocacy Program Development Stakeholder Relations Strategic Communications

Current

Founding Partner

Current

Smart Roots Partners GmbH

Jan 2023 - Present (2 years 10 months)

Co-founded a boutique consultancy advising tech companies and founders on brand positioning, community growth, digital storytelling and ethics for emerging technologies; led global narrative and community programs for clients including luxury hospitality and AI healthtech.

Brand Positioning Community Growth Digital Storytelling Narrative Development Ethics in Tech Strategic Advising Stakeholder Engagement

Head of Community Policy

Nov 2015 - Mar 2020 (4 years 4 months)

Led Pinterest's Community and Safety Policy function, developing platform strategy to improve inclusion, well-being, and safety; contributed to Pinterest receiving the New York Times Good Tech Award.

Policy Development Community Safety Platform Governance Inclusion Strategy Stakeholder Engagement Program Leadership Cross Functional Collaboration

Head of Content Policy

Education

Degrees, certifications, and relevant coursework

Glion Institute of Higher Education

Master of Science, Luxury Management and Guest Experience

2021 - 2022

This MSc program trains future managers of the luxury and hospitality industry in creativity, service excellence, attention to detail and leadership in a rapidly changing ecosystem. The program mixes advanced business courses with courses on luxury retail and hospitality.