Looking for a job

Jane Maina

@janemaina8

Media Buyer at Belva Digital Limited, delivering 3x ROAS and reducing cost per acquisition by 20% through campaign optimization.

Kenya

Message

What I'm looking for

I'm seeking media buying and paid media work where I can plan and optimize campaigns, use performance data to improve results, and deliver measurable growth for clients.

At Belva Digital Limited, I plan and manage paid media campaigns for US-based clients across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, X (Twitter) Ads, and DV360. I’ve achieved 3x ROAS across multiple client accounts and reduced cost per acquisition by 20% through A/B testing and audience optimization.

Previously, at Nyumbalink Ltd, I generated 200+ qualified leads through paid campaigns and improved lead generation efficiency by 30%. As a freelance Social Media Manager on Upwork, I developed content strategies and grew client follower bases by an average of 35% within six months.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer & Paid Media Specialist

Current

Belva Digital Limited

May 2026 - Present (5 months)

Plan, launch, and manage end-to-end paid media campaigns across multiple platforms for US-based clients. Own the full ad operations workflow and optimize spend against key metrics to maximize return on ad spend.

Google Ads Meta Ads LinkedIn Ads TikTokAds X Ads DV360 Campaign Strategy Audience Targeting Budget allocation Bid Strategy A B Testing Performance Optimization Analytics Reporting

Sales & Marketing Associate

Nyumbalink Ltd

Oct 2025 - Apr 2026 (6 months)

Planned and executed paid campaigns to generate qualified leads, allocated and optimized advertising budgets, and created engaging content to drive engagement. Delivered performance reports and strategic recommendations to stakeholders.

Google Ads Meta Ads Lead Generation Budget Optimization Content Creation Social Media Management performance reporting

Social Media Manager

Upwork

Jan 2024 - Oct 2025 (1 year 9 months)

Managed social media accounts for multiple freelance clients, developed content strategies, and ran small-scale paid social campaigns to amplify organic content. Monitored social metrics and adjusted strategies accordingly.

Social Media Management Content Strategy Meta Business Suite Scheduling Tools Analytics Paid Social

Freelance Media Buyer & Paid Media Consultant

Independent Consultant

Jan 2023 - Dec 2023 (11 months)

Provided media buying and paid media consulting services, planned and optimized campaigns across Google Ads, Meta Ads, and LinkedIn, and delivered performance reporting and strategic recommendations to clients.

Google Ads Meta Ads LinkedIn Ads Campaign Strategy Audience Research Competitive Analysis Budget Management performance reporting