Open to opportunities

Jane Maina

@janemaina4

Message

Results-driven Media Buyer specializing in Google Ads and Meta campaigns to maximize ROI.

Kenya

Message

What I'm looking for

I’m looking for a results-driven MarTech role where I can own campaign performance end to end—testing creatives, optimizing budgets and bids, and reporting clear, actionable insights—to drive measurable ROI for clients.

I am a results-driven Media Buyer with hands-on experience planning, launching, and optimizing paid advertising campaigns across Google Ads, Meta Ads Manager, LinkedIn, and X within a MarTech environment. I manage the full media buying lifecycle—audience targeting, budget allocation, bid strategy, pacing, and performance reporting—so clients can achieve measurable ROI.

In my Media Buyer role at Belva Digital Limited (MarTech), I monitor daily campaign performance (CTR, CPC, CPA, ROAS), troubleshoot underperforming campaigns, and run continuous A/B tests on creatives, copy, audiences, and landing pages to improve conversions and reduce cost per acquisition. I also bring a client-focused, analytical approach, strengthened by earlier Sales & Marketing work at Nyumbalink Ltd, where I planned paid campaigns, optimized budgets, managed social content, and delivered regular performance reports to stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer

Current

Belva Digital Limited

May 2026 - Present (2 months)

Plan, launch, and manage end-to-end paid media campaigns across Google Ads and Meta Ads Manager for MarTech clients. Own campaign setup, audience targeting, budgeting and bid strategy, and optimize performance using key KPIs.

Google Ads Meta Ads Manager Campaign Setup Audience Segmentation Bid Strategy CTR CPC CPA ROAS A B Testing performance reporting Conversion Tracking

Sales & Marketing Associate

Nyumbalink Ltd

Oct 2025 - Apr 2026 (6 months)

Planned and ran paid campaigns using Google Ads and social media to generate qualified tenant leads. Managed advertising budgets, social media pages, property listings, and provided campaign performance reports to property owners.

Google Ads Paid Social Advertising Lead Generation Social Media Management Listings performance reporting Marketing Strategy

Event Coordinator

Kenya Blockchain & Crypto Conference

May 2025 - Jun 2025 (1 month)

Developed the content and marketing plan for MEXC at a 2-day blockchain event. Managed registration processes and attendee communications to support event participation.

Content Planning Event Marketing Registration Management Attendee Communication Participant Engagement

Event Planner & Admin Specialist

Code Africa Conference

Mar 2025 - May 2025 (2 months)

Planned and executed end-to-end conference logistics, timelines, and schedules. Coordinated venue selection, setup, and on-site operations to ensure smooth event delivery.

Conference Planning Logistics Scheduling Venue Selection On site Operations

Media & Partnership Coordinator

Eth Safari

Aug 2024 - Sep 2024 (1 month)

Assisted in acquiring and managing sponsors within the blockchain and tech ecosystem. Ensured sponsors received agreed visibility and coordinated sponsor deliverables across marketing channels.

Sponsor Management Brand Visibility Sponsor Deliverables