Open to opportunities

Jamila Johnson

@jamilajohnson

Message

I build digital communications and fundraising campaigns that grow engagement, traffic, and giving.

United States

Message

What I'm looking for

I'm looking to lead digital communications, content, and fundraising efforts that use strategy, UX, email, social media, and web experiences to grow meaningful engagement.

I'm leading digital communications at Outright International, overseeing inbound marketing, website design, PPC campaigns, automated customer journeys, email communications, and external design and development partners.

At The Catholic University of America, I led digital content strategy across a website revamp, email fundraising, and social media. My Athletics Giving Challenge and Giving Tuesday campaigns raised nearly $600,000 cumulatively in 2023, while I mentored two staff members and managed crowdfunding content with gift officers.

I've also increased website traffic by 30% at Leadership Council for Healthy Communities, exceeded annual traffic goals by 15% at Drexel LeBow, and grew digital news traffic by 35% at Al Día News through SEO, UX research, content strategy, and copywriting.

Experience

Work history, roles, and key accomplishments

Current

Digital Communications Manager

Current

Outright International

Oct 2024 - Present (1 year 10 months)

Oversees digital communications strategy, managing inbound marketing efforts including lead generation through website design, PPC campaigns, and automated customer journeys. Manages relationships with external design vendors and web developers, overseeing budget and project management.

Digital Strategy Inbound Marketing Lead Generation Web Design PPC Marketing Automation Vendor Management Budget Management Email Marketing Project Management

Education

Degrees, certifications, and relevant coursework

Temple University

Master of Science, Strategic Advertising and Marketing

Activities and societies: Consulted with brand managers for Kraft-Heinz, developed media planning strategy, and completed a UX research project for LCHC.

Master of Strategic Advertising and Marketing from Temple University's Fox School of Business, completed in May 2022.