Jamari Douglas

At Bermuda Tourism Authority, I led the global transformation of Bermuda’s brand across marketing, PR, communications, digital, content, analytics, and partnerships. I directed a $30M marketing budget, built the organization from two to 15 professionals, and launched the award-winning Lost Yet Found platform, supporting double-digit visitation growth and a 25% increase in brand recall.

I've spent more than 20 years driving brand growth, revenue, destination demand, and customer engagement through integrated marketing, strategic partnerships, and data-driven decision-making. At Bermuda Business Development Agency, I expanded the consumer base, led a 10-member branding team, improved retention by 8%, and helped make Bermuda accessible to visitors in more than 100 countries through technology and digital platforms.

I bring an NYU Stern MBA in management, strategy, and marketing, plus hands-on leadership in digital strategy, SEO, social media, CRM, analytics, and large-scale brand revitalization. I'm also an industry speaker focused on destination branding, marketing innovation, AI, sustainability, and tourism strategy.