Jaime Lusher
@jaimelusher
Business development and brand communications leader driving global growth and strategic pitches.
What I'm looking for
I am a business development and communications leader with 10+ years' experience driving global growth across travel and tourism, known for leading multi-market new business initiatives, shaping strategic brand narratives, and aligning cross-functional teams to deliver integrated, high-impact campaigns. At MMGY Global I generated $2.1M in 2024 and redefined the firm's RFP response strategy to secure global remits.
I optimize revenue growth through strategic pitching, partner liaison, and team development, having led multi-market RFPs, managed budgets up to $500K, and produced large-scale media and social results for clients. I am passionate about purpose-driven work, global collaboration, and mentoring teams to achieve pitch excellence and measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Business Development Manager
MMGY Global
Aug 2023 - Present (2 years 6 months)
Generated $2.1M in 2024, contributing to 44% of EMEA-tracked organic, repitch, and new business growth; oversaw multi-market RFP responses and supervised global partners for integrated proposals.
Brand Strategy Consultant
Various Clients
Jul 2022 - Aug 2023 (1 year 1 month)
Optimized business development and brand sentiment via RFP response management and brand content auditing for multiple travel and tourism clients.
Account Supervisor
MMGY Global
May 2021 - Jul 2022 (1 year 2 months)
Led seven client teams across international and domestic tourism clients, managing budgets up to $500K and driving $300K in revenue through client acquisition and organic growth negotiations.
Public Relations Manager
MMGY Global
Jul 2018 - May 2021 (2 years 10 months)
Executed strategic media outreach and social engagement for clients, generating +385M media impressions and +21M social impressions for a client across an annual plan.
Account Executive
Edelman
Jan 2017 - Jul 2018 (1 year 6 months)
Supported client PR and communications activities across campaigns and media outreach, contributing to account delivery and client servicing.
Assistant Account Executive
Edelman
Sep 2015 - Dec 2016 (1 year 3 months)
Provided support for account teams in PR and communications tasks, assisting on client deliverables and media outreach during early career stages.
Education
Degrees, certifications, and relevant coursework
Baylor University
Bachelor of Science, Journalism & Public Relations
2011 - 2015
Completed a Bachelor of Science in Journalism & Public Relations with a minor in Film & Digital Media, focusing on PR, media outreach, and social media strategies.
Availability
Location
Authorized to work in
Social media
Job categories
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