Open to opportunities

Jaime Lusher

@jaimelusher

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Business development and brand communications leader driving global growth and strategic pitches.

Portugal

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What I'm looking for

I seek a senior role where I can lead multi-market growth, shape brand strategy, mentor teams, and drive measurable revenue through integrated pitches.

I am a business development and communications leader with 10+ years' experience driving global growth across travel and tourism, known for leading multi-market new business initiatives, shaping strategic brand narratives, and aligning cross-functional teams to deliver integrated, high-impact campaigns. At MMGY Global I generated $2.1M in 2024 and redefined the firm's RFP response strategy to secure global remits.

I optimize revenue growth through strategic pitching, partner liaison, and team development, having led multi-market RFPs, managed budgets up to $500K, and produced large-scale media and social results for clients. I am passionate about purpose-driven work, global collaboration, and mentoring teams to achieve pitch excellence and measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

MMGY Global

Aug 2023 - Present (2 years 10 months)

Generated $2.1M in 2024, contributing to 44% of EMEA-tracked organic, repitch, and new business growth; oversaw multi-market RFP responses and supervised global partners for integrated proposals.

New Business Development Pitch Development Stakeholder Management Client Management Strategic Communications

Brand Strategy Consultant

Various Clients

Jul 2022 - Aug 2023 (1 year 1 month)

Optimized business development and brand sentiment via RFP response management and brand content auditing for multiple travel and tourism clients.

Brand Strategy Communications Strategy Business Development CRM Analytics Stakeholder Engagement

Account Supervisor

MMGY Global

May 2021 - Jul 2022 (1 year 2 months)

Led seven client teams across international and domestic tourism clients, managing budgets up to $500K and driving $300K in revenue through client acquisition and organic growth negotiations.

Client Management Team Leadership Budget Management PR Strategy Social Media Strategy Revenue Growth Media Relations Campaign Execution

Public Relations Manager

MMGY Global

Jul 2018 - May 2021 (2 years 10 months)

Executed strategic media outreach and social engagement for clients, generating +385M media impressions and +21M social impressions for a client across an annual plan.

Media Relations PR Strategy Campaign Planning Content Strategy

Account Executive

Edelman

Jan 2017 - Jul 2018 (1 year 6 months)

Supported client PR and communications activities across campaigns and media outreach, contributing to account delivery and client servicing.

Account Management Media Relations Client Servicing Copywriting

Assistant Account Executive

Edelman

Sep 2015 - Dec 2016 (1 year 3 months)

Provided support for account teams in PR and communications tasks, assisting on client deliverables and media outreach during early career stages.

PR Administrative Support Media Relations Content Creation

Education

Degrees, certifications, and relevant coursework

Baylor University

Bachelor of Science, Journalism & Public Relations

2011 - 2015

Completed a Bachelor of Science in Journalism & Public Relations with a minor in Film & Digital Media, focusing on PR, media outreach, and social media strategies.