At YAP Media, I lead social strategy and content direction for CEO Hala Taha across LinkedIn and Instagram. I grew her LinkedIn audience by 72.2K followers by identifying high-performing topics, hooks, and formats and systemizing them into an educational content strategy.
I developed an organic Instagram growth strategy that increased her following by 24.5K in 60 days. I also led promotional execution for 12 live webinar campaigns, including one that generated 5,828 landing-page clicks and 1,459 registrants.
Across my work, I’ve executed social strategy for 11 client accounts and managed 3–4 concurrently. I train and develop copywriters and posting specialists, and translate performance insights into platform-specific content and strategy.

