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Alexa Amato

@alexaamato

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Senior Social Media Manager driving viral growth and audience engagement.

United States

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What I'm looking for

I’m seeking a senior social role where I can lead cross-platform strategy, grow audiences, mentor teams, and produce high-impact, measurable campaigns at scale.

I am a Senior Social Media Manager with 10+ years scaling franchises and launching viral campaigns across TikTok, Instagram, YouTube, Facebook, and Twitter. I’ve driven billions of views and hundreds of millions of engagements for major media brands, led cross-functional teams, and produced content with A-list talent that accelerates audience growth and brand recognition.

At Paramount I led strategy for scripted and unscripted programming, delivered record-breaking lift for flagship series, launched new franchise social presences, and trained staff while building streamlined workflows. I combine data-driven audience insights, creative storytelling, and hands-on production experience to deliver measurable results and sustainable social franchises.

Experience

Work history, roles, and key accomplishments

Current

Sr. Manager, Social

Current

Paramount Global

Jun 2019 - Present (6 years 9 months)

Lead social strategy and content for scripted and unscripted programming across MTV, Paramount+, Pop TV, and Showtime, driving franchise growth that contributed to 4.8B lifetime views and record quarter-over-quarter engagement gains (Teen Mom +2,681% Q/Q engagements).

Social Media Strategy Content Production TikTok Instagram YouTube Audience Growth Analytics Team Leadership

Sr. Social Media Coordinator

Paramount Global

Aug 2015 - Jul 2021 (5 years 11 months)

Managed digital strategy and social-first video production for MTV tentpole events and series, launching high-growth TikTok and GIPHY channels (GIPHY 1.8B+ lifetime views; TikTok 3M+ followers) and informing senior management with Nielsen SocialGuide reports.

Live Social Coverage TikTok Fan Engagement Content Strategy Social Listening

Social Media Intern

NBCUniversal

Dec 2015 - Jun 2016 (6 months)

Created and published social-first content for The Tonight Show and NBC New York, expanding reach to younger audiences and supporting nightly broadcast amplification to 3.3M+ viewers through short-form video and platform management.

Short form Video Snapchat Twitter Analytics Storytelling Editorial

Digital Strategy & Fan Engagement Intern

Paramount Global

Sep 2015 - Dec 2015 (3 months)

Live-tweeted premieres and assisted on website relaunch and episode content, producing Nielsen SocialGuide sentiment reports and coordinating interactive Twitter Q&As to drive fan engagement across MTV series.

Live Social Coverage Twitter Content Tagging Fan Engagement Reporting Editorial

Assignment Desk Intern

NBCUniversal

Jun 2015 - Aug 2015 (2 months)

Supported newsroom operations for NBC New York, monitoring social channels for user-generated content, conducting research and interviews, and contributing to real-time breaking news coverage.

Newsroom Operations Research Editorial Sourcing

Social Media Intern

NBCUniversal

Jan 2015 - May 2015 (4 months)

Collaborated with the Social Media Editor at NBC New York to create and edit video content for 300K+ followers, authored social posts and articles covering NYC events, and tracked account growth to inform strategy.

Video Editing Content Creation Analytics Writing Audience Development

Education

Degrees, certifications, and relevant coursework

Hunter College - City University of New York

Bachelor of Arts, Media

2012 - 2016

Completed a Bachelor of Arts in Media with minors in English and Psychology, focusing on media production, storytelling, and digital content strategy.